Led a team of marketing strategy analysts, senior analysts and specialists, delivering revenue growth of 106% and GP growth of 117% in FY22-23.- Accountable for managing and fulfilling client budgets of €24m+ revenue/year, across 150+ campaigns and 8 industries- Developed creative delivery strategies across multiple tech infrastructures and monetisation methods (CPA, CPC, CPL)- Strategic oversight of the operational unit, including setting team OKRs, conducting financial planning and project management- Launched 12 new categories in FY22-23, generating €350k of new revenue- On-boarded and trained 6+ new starters into the company- Change management, delivered projects to support the re-organization of sub-unit into wider business function, including process and workflow development- Completed a 12-month course in leadership and management from ILM

Operationally responsible for revenue and profit from campaigns and budgets across 50+ territories.- Strong use of data, data-sharing with key clients to optimise towards success KPIs; built Looker dashboards to monitor performance- Key stakeholder management, arranged weekly meetings and owned agendas with sales, paid marketing and affiliate marketing teams- Forecast campaign performance, set paid marketing bidding strategies and monthly plans and conducted scenario analysis- Familiar with multiple bidding and reporting platforms (GAds, Native, Meta), and internal BI softwares (GSuite, Looker, Tableau, PowerBI)

Assisted on Error Learning and Decision-making Project, supervised by Fasial Mushtaq. Involved in ethics submission, piloting, participant recruitment and data collection (EEG, 128-channel).