Molly Rodriguez Email and Phone Number

Creates and manages marketing and business development campaigns through email, PPC ads on LinkedIn and Google, public relations, event management and content marketing strategies, in addition to assisting with large pitches and proposals.Develops new and wedge offers along with supporting collateral, web, and promotional content, including new syndicated offerings during the pandemic that drove 1.8M+ in revenue.Launches and manages an ongoing internal communications strategy, including email newsletters, internal trainings & education initiatives, fostering employee engagement through Microsoft Teams & Yammer, and streamlining processes using Trello, Microsoft Flow and more.Oversees all US-based marketing campaigns to educate and engage 200k+ panelists. In 2022, marketing efforts were directly responsible for increasing the panel size by 26%.Manages the entire digital presence of the US "iShopFor Ipsos" brand, including social media channels, web content optimization, PPC, content marketing and webinars.

Day-to-day management of the firm’s website, blogs and social media channels (Twitter, LinkedIn, Instagram, Facebook, Elevate, YouTube).Proposed and managed social media campaigns and initiatives (including, website launches, events and new publication series).Regularly pulled analytics reports on web traffic (via Google Analytics) and social media engagementCoordinated with third-party developers to troubleshoot and launch major site updates, including the rebranding of the entire site, developing new visual assets to support the launch and migrating all content.

Provided support for client communications and social media postingsProvided HTML and OFT review and troubleshooting for newsletters, alerts and invitesProofed communications and other materials for accuracy and adherence to standard style guidelinesStaged alerts and other content on the firm websiteDesigned, created and reviewed marketing surveys

Monitored and responded to requests received via intake system, phone and email in an efficient and professional mannerAssisted with the implementation of projects, programs, activities and processes to support marketing strategiesFulfilled general marketing requests (formatted collateral to brand standards; attorney biography updates; researched and maintained internal databases)CRM and proposal support (client list development and management; data entry; searches and report generation; collateral maintenance)

Maintained email correspondence with international scholarsComplied in-depth research on a number of topicsApplied for grants and additional funding

Maintained communication between clients and research participants Scheduled and assigned routesEdited reportsGreeted customers over the phone and responded to their needs accordingly