• Develop and oversee new influencer partnership strategy• Launched integrated marketing process for styling features across all channels (app, site, organic social, email marketing) showcasing internal and external SMEs• Ideator and owner of digital workspace and digital content strategy for client outreach• Manages a team of content specialists & content styling experts• Collaborator on organic social

• Owner of content and social selling strategy for 500+ digital stylists, scaling digital strategies to full associate population (top 100: 95.8M impressions 2022)• Project owner of the digital workspace. Key stakeholder in ideation stage to scaling and leading training to drive attributed sales (64% higher AOV than traditional content methods) • Piloted 3 month influencer program to accelerate top digital stylists through immersive 1:1 digital content and social strategy coaching (client list grew avg +29%)• Manage content team responsible for bespoke social assets, associate content calendar planning, personal branding support, newsletter support, and digital training (500 creatives/year) • Presented at conference for top 100 associates and key business leaders around the power of social selling, scaling businesses digitally

• Led digital training for 500 digital sellers around personal branding, social content strategy (content planning, Instagram analytics, video strategy, content pillars) • Refined bespoke content support plan for associate population to supplement digital content (weekly editorials, social assets and templates) • Developed and launched Instagram photography spaces in key stores (avg 218% higher engagement vs content shot elsewhere) • Traveled to stores across the US to get stakeholder buy-in on key digital strategies

• Interim manager, led team through department restructure during busy season (revenue +141% YoY)• Managed 2K high profile influencers responsible for driving digital growth via data analysis and social metrics• Led a live, virtual conference event (rStheCon) on video content strategy and new tool adoption for 165K influencers• Employee of the Month across the organization

• Led 200 key influencers through immersive growth acceleration program to expedite growth (rev +81% YoY) to transform into top-revenue producers• Presented at an in-person conference event (rStheCon) for top-performing influencers on game-changing affiliate strategies, specifically around efficient work strategies for optimal earning opportunities

• Responsible for onboarding and training new influencers (140K) and growing them into the next influencer segment

• Produced monthly reports analyzing top-performing influencers to create digital marketing strategy• Managed active recruiting efforts and reviewed all influencer applications

• Collaborated with Managing Editor and Editor-in-Chief to select and edit content for the magazine• Worked with the art team to develop graphics for published content

• Worked with the Editor in Chief and Student Media Company to develop partnerships and collaborations with potential sponsors and advertisers• Planed and oversaw launch events, including planning and executing the magazine distribution plan • Wrote content focused on beauty and trending fashion for online publication and print magazine• To see published writing content in the below media, look at pages 16-17 and 20-21 of the slideshow

• Served as President for 200 members, embodied the values of leadership, commitment to service, personal excellence Accountable for chapter events and programming• Instruct communication regularly between the advisory board, national headquarters, the public and the chapter

• Supervised and led chapter committees, including publications, online media, service, philanthropy, and alumnae engagement • Organized marketing events with local and national companies (ex: Tory Sport, Diane Von Furstenberg)• Responsible for consistent communication with national headquarters to ensure events were safe and following proper procedure

• Developed and presented a brand ambassador proposal to marketing division to help leverage brand legitimacy • Completed monthly competitor research in top markets to discover innovative marketing practices • Attended marketing events to create new brand partnerships and to introduce the brand to new consumers• Participated in Summer Speaker Series to learn about the company’s divisions, including buying and planning

• Styled outfits for photoshoots and modeled new arrivals for print ads, Facebook ads, website, and social channels

• Developed customer relationships to create brand loyalty and worked with SMU student groups to host private events

• Styled outfits for photoshoots and modeled new arrivals for print ads, Facebook ads, website, and social channels

• Increased team profits 230% YoY, negotiated sales contracts over $42K, Manager of the day, top seller of the month • Revitalized campus presence by tracking retail trends and creating IG account to engage with students and campus organizations

• Participated on the film promotion team for Warner Bros. and responsible for researching, contacting, and creating partnerships with local businesses• Simultaneously organized and led film marketing events in Dallas, Austin, Houston, El Paso, and Tulsa

• Maintained knowledge of products to assist customers with options for custom needlepoint projects• Assisted store managers and buyers with purchasing decisions and store organization