Molly Soat Email & Phone Number

I oversee the AMA's learning-content strategy (the "what"), and virtual and live event production (the "how").

I manage the strategic vision and production process for Marketing News and the AMA's suite of e-newsletters, web-only content, custom research, live conferences and virtual events. The AMA's Content team takes a channel-agnostic approach to great content creation and curation, getting marketers the news they need, where and when they need it.

Greater Chicago Area

I'm responsible for managing the production processes for Marketing News in print and online, coordinating story submission schedules, managing the copy editing and page proofing processes, leading business strategies, supervising content coverage, and exploring new revenue streams such as new advertising opportunities and alternative distribution as well as monetized AMA content products. Represents Marketing News on a leadership level, setting organizational strategies related to content and contributing to the content strategy of the organization as a whole. Co-leads the association’s magazine team, centralizing and unifying topic coverage to create multimedia content packages for customers. Spearheads the magazine teams’ directive to become “digital first.” Leads the continued development of the AMA’s blog, Elevate, and manages its day-to-day operations.

Greater Chicago Area

As a thought leader in the content department, I create top-quality industry coverage to drive traffic to AMA.org, the AMA’s LinkedIn page and the broader AMA digital portfolio. This role includes writing, editing, story ideation, long-term editorial planning, event coverage and travel reporting.ESSENTIAL JOB FUNCTIONS1. Generate story ideas, looking to the marketplace for trending business news and determining the marketing angle, and pitch to the editor regularly. 2. Write approved feature and department stories, juggling several projects at once and meeting rolling deadlines every week. Work with editor to polish copy as needed. 3. Research daily national and international business and political news to vet what news AMA.org readers need on a daily basis. 4. Contribute Web stories and e-newsletter (MNW, MI, Worldview, B-to-B, MHS) content on a weekly basis.5. Work with the art team and editor to help determine the best ways to illustrate stories. Solicit photos, charts, drawings or other images from sources to run with the stories. Vet and resize images for Web stories. 6. Page-edit all issue copy in a team editing environment during production week.7. Help prepare and post print and Web stories on AMA.org and add multimedia like slideshows and videos. Hyperlink evergreen AMA stories throughout Web stories, driving more traffic across AMA.org’s content pages. 8. Contribute to long-term planning for content calendar, organization-wide Intellectual Agenda and cross-channel topic coverage. 9. Work with the AMA’s digital and UX teams to deliver dynamic digital-first news stories. 10. Attend local and national events to generate contacts and story ideas; some overnight travel may be necessary.11. Attend AMA conferences and report on thought-leading sessions with two Web posts per day.

--Pitch, conceptualize, research, and write five or more marketing-focused articles per month, including in-depth cover stories--Stay on top of trends in global marketing through research, trade show attendance and interviews with thought leaders--Extensive writing based on complex market research, both qualitative and quantitative, for Marketing News and Marketing Insights--Spearhead the editorial planning and production of Marketing News’ bi-weekly podcast series, MN Reports--Collaborate with art department on creative direction for cover and feature stories--Build webpages for Marketing News content, as designed by the AMA’s style and SEO guides

--Spearheaded the conception and creation of New American Luxury and Profile; managed editorial staff and art department--Responsible for developing magazines’ editorial vision and voice, directing all editorial content--Wrote and maintained comprehensive style guides for each publication--Conceptualized all magazine departments (features and supplemental), creating dynamic ad-supported article formats--Managed all copy- and photo-editing, layout-editing, and proofreading procedures each production cycle--Wrote all website and social-media content while managing website updates and planning new media initiatives

--Collaborated with senior-level executives and marketing teams to develop comprehensive promotional features --Uncovered high-interest business stories through industry research, focusing on B-to-B and C-suite business intelligence