Head of sales planning, initiative and scenario modeling, and performance analysis for prAna Direct to Consumer channel.- Lead cross-functional partnership with demand planning and DTC merch team to validate product buys against sales plans.- Create models to support ROI analysis for a variety of ecommerce initiatives.- Lead and manage site A/B testing program to support continuous site conversion optimization.- Make continuous improvements to sales forecasting models to improve forecast accuracy and individual team accountability. Models include traffic and conversion by channel, buyer file growth and retention, and customer type contribution for margin modeling.

Manage sales planning and analysis for prAna Direct to Consumer channel.- Developed a traffic to conversion sales forecasting model to create a more accurate sales forecast and provide KPI’s for the direct marketing team to target and track against for optimal spend efficiency.- Created a lifetime customer value model to guide and justify customer acquisition spend.- Introduced a cross-functional biweekly team meeting to review web analytics with site ops, web creative and direct marketing teams to establish data driven go forward strategies. - Led the direct marketing team through an RFP process for a direct marketing incrementality tool that would allow for direct marketing tests (digital and catalog).- Led an Influencer/Pro Program revamp project consisting of a cost-benefit analysis and a proposal to the executive leadership team on how to remodel the program without harming brand affinity and/or profitability.

Lead direct-to-consumer expense management and support ad-hoc finance and accounting projects.- Streamlined the budgeting process to provide budget managers with greater visibility into their spending and reduce their budget tracking workload.- Led wholesale commission revamp project to align sales representatives’ contracts and commission structures to allow for more effective incentives without sacrificing company profit margins. Project included partnership with the legal team to rewrite all contracts and a final proposal to the executive leadership team.

Head accountant responsible for preparation and presentation of company P&L, Balance Sheet, and Cash Flow Statement. Additionally responsible for financial board reporting, annual audit and tax filings. ERP systems administrator.- Led end-to-end implementation of Unanet, a SOX and DCAA compliant ERP system. System increased companywide efficiency by providing one platform for people, projects and financials.- Reformatted financial planning models to better align with the Company GL for a more effective plan v actual analysis.- Developed a model for splitting the company P&L by department allowing for more transparency into product development expenses and service contract profitability.- Led 2017 financial statement audits.

Support COO with all bookkeeping, P&L reporting and payroll processing. - Full-service bookkeeping.- Led 2015 and 2016 financial statement audits. In both years, the company’s financials were recognized as fair and accurate under US GAAP.- Assisted with yearly and quarterly planning and budgeting by analyzing past performance and reviewing projections to ensure expenses aligned with revenues.- Assisted in the registration process for conducting business outside of California.

- Assisted in the financial management of 9 companies including government contractors, a car wash, oil change center, real estate management, caterer, and a wholesale food distribution center- Performed full service bookkeeping functions including: bank account reconciliations, accounts receivable , accounts payable, production of monthly financial reports - Conducted asset inventories - Prepared annual IRS forms 1099 and 1096 for three different businesses - Managed daily deposits in excess of $100,000 a day - Assisted with forensic accounting investigation - Organized and managed multiple company office files - Assisted in preparation of multimillion dollar cost proposals for government contractors

Assist with the planning, coordination, and execution of special events hosted by BSOS; Inform prospective students and the general public about BSOS degrees and the school; Conduct UMD Freshman Connection student orientations