Created brand positioning for clients of this leading small agency, recognized by Ad Age as Small Agency of the year in 2017. Developed digital-first brand marketing with an emphasis on digital and social media strategies. Worked collaboratively with creative teams, account teams, and executive management to deliver projects. Conducted presentations and workshops for clients. Assessed effectiveness of brand messaging for meeting KPI goals. Monitored trends and prepared monthly trend reports for internal/external distribution.

Developed and executed relevant marketing strategies for clients.Effectively lead the marketing teams in terms of direction, opportunity identification and guidance. Fully immersed in client’s business and not only championed stellar, business-building ideas and creative, but knew how to effectively collaborate in order to bring those ideas to life. Prioritized all account activities to achieve optimum efficiency and profitability. Established effective balance of advisory and advocacy skills with clients and the team.Identified opportunities to help grow direct reports and advance them to the next level.

Full marketing campaign development and implementation. Created detailed proposals, timelines, and budgets. Acted as the liaison between clients and project teams. Developed and implemented marketing strategy from initial concept to the completion of the campaign. Successfully and efficiently managed multiple clients and projects at any given time. Typical campaigns included branding and positioning, social media, websites and full marketing collateral materials.

Brand development and strategic communications, primarily in the retail/fashion sector. Duties included media relations and acquisition, sample management, event production, cross-channel marketing and social media strategy. Worked on a range of clients including; Jack Wills, Georg Jensen and Godiva.