Manager, Digital Marketing, Energy Solutions
Helsinki, Southern Finland, Fi
Working with key internal partners, develop and execute global B2B digital strategies for the energy business including email, paid digital channels, SEO, lead generation, ABM, and digital attribution Steer digital efforts in a new integrated marketing initiative, Path to 100%, including new website, web content, message development, events, paid & organic digital marketing, & media relations, with the goal of political & stakeholder influencing related to 100% renewable power systems (pathto100.org) Grow & measure brand awareness and quality lead generation for power plant business Active member of the data-driven marketing cross-functional team, working with varied, global teammates with goals of providing cross-company KPIs and measurement, digital tool recommendations, and digital best practices