Create and implement a holistic marketing strategy including digital advertising strategy, MarTech needs, and partner contentBuild a thought leadership program to compliment paid marketing actions with earned media, speaking opportunities, and podcastsImplement tracking methodologies for marketing and sales activities to measure digital and in-person marketing efforts

Led cross-functional marketing and communications team across the US, Brazil, and Mexico, ensuring local and global alignmentDeveloped and executed marketing and communications strategy to position Wärtsilä as a thought leader and drive demand Collaborated stakeholders to define value propositions, create tailored marketing assets, and run targeted digital campaignsOversaw the creation of thought leadership content, coached local leaders, and managed media relations to enhance brand visibility Managed the Americas marketing budget, tracked results, and reported on performance to local and global stakeholders

Working with key internal partners, develop and execute global B2B digital strategies for the energy business including email, paid digital channels, SEO, lead generation, ABM, and digital attribution Steer digital efforts in a new integrated marketing initiative, Path to 100%, including new website, web content, message development, events, paid & organic digital marketing, & media relations, with the goal of political & stakeholder influencing related to 100% renewable power systems (pathto100.org) Grow & measure brand awareness and quality lead generation for power plant business Active member of the data-driven marketing cross-functional team, working with varied, global teammates with goals of providing cross-company KPIs and measurement, digital tool recommendations, and digital best practices

- Develop, coordinate, and execute digital marketing strategies for retail home electricity, home security, and home services in Texas and Northeast markets across multiple NRG brands- Forecast and grow all web sales channels including affiliate partnerships, SEM/Display/Paid Digital Marketing, and SEO to consistently drive channel growth- Work closely with reporting teams to produce and analyze meaningful data to ensure our programs stay on track to deliver results on a weekly, monthly, quarterly and annual basis - Manage multi-million dollar budgets across several brands and agencies - Identify and manage implementation of new technology for tracking and analytics, such as Google Analytics 360 - Identify and manage digital enhancement projects with internal teams and external agencies that focus on improving customer experience, selling higher margin/value products, and enhancing online conversion

- Manage overall web sales for multiple NRG Brands including Green Mountain Energy and Cirro Energy- Oversee Paid Search (SEM/PPC), Display, and Paid Social efforts as part of total channel performance- Analyze conversion funnel and optimize internal processes- Manage projects pertaining to web sales and performance including: - Bringing on new vendors to help optimize sales and improve online conversion rate - Creating new capabilities on the site, proposing pricing and web offers- Aid any needed part of the web sales team to ensure the best channel mix, including management of affiliate partners, offer updates, and general web/ecommerce strategy

Media relations and communications with emphasis on trade media client for AT&T. Other areas of focus included blogger relations and media audits.

Managed search engine marketing campaigns for clients such as Reliant, Carter's, and Timberland. Day to day tasks included performance-enhancing optimizations to SEM campaigns, performance reporting and analysis, and client communication. Daily I used several reporting interfaces such as DS3, Kenshoo, and the Google AdWords and Bing Ads interfaces and editor tools. Ran display media and paid social initiatives for NRG brands and Timberland, including vendor communication and management, budget allocation and management, reporting, strategy, and analysis.

Helped undergraduate students in TCU's Neeley School of Business with formal presentations on several topics such as ethics, marketing, and shareholder presentations. I gave feedback on content, delivery, and organization of their presentations.

Media Relations Social Media Strategy and AnalyticsCommunity ManagementGrassroots Outreach and EventsResearch

Media RelationsCommunity ManagementArranged Cross-Promotional Events