Wonsupona [once-upon-a] is a strategic brand storytelling agency. We aim to bring brands to life through powerful and emotive content, messaging, names and campaigns that inspire action. Together with your insights, we'll help you craft your brand strategy and brand voice and tone with content that connects.Capabilities:NamingNaming & Brand ArchitectureBrand Storytelling & Brand NarrativesBrand StrategyMessagingVoice and Tone GuidelinesClients include: Ricola, Singularity University, LexisNexis, Upwork.com, Monster.com, Forcepoint, Course Hero, AppDynamics, Sungevity, Perfect Image, Earth Friendly Products, NEXTracker, Smashcast, Sunrise Springs Integrative Wellness Resort, and many more. Interested in white label service? Agency clients include MetaDesign, Awasu Design, HighTide NYC, SALT Branding and Centerline Digital.

• Transformed brands through the development of unique positioning, naming, messaging and voice and tone. • Synthesized brand insights and identified emerging opportunities based on a combination of research, industry trends, company analysis and stakeholder interviews.• Led client workshops (brand positioning, naming, storytelling, messaging).• Content creation and delivery of names, brand positioning, brand messaging, brand stories, audience messages, videos and voice and tone guidelines.• Built strategic internal communications documents and brand guidelines to differentiate brands.• Developed copy for ads, campaigns, videos and presentations.Additionally, I managed all internal communications for MetaDesign, which included:• Leading and directing MetaDesign's corporate communications.• Authoring thought leadership pieces (white papers, articles, etc).• Working with global offices on internal brand strategy deliverables.• Maintaining global company website, CMS, Google Analytics, AdWords and SEO.• Overseeing and managing all digital branding, social media and integrated marketing (blog, Facebook, LinkedIn) - increased social media following by over 300%.Client work: 23andMe, Ecos, Earth Friendly Products, Expedia, Fuze, MyFitnessPal, SunPower, Center for Digital Health Innovation (CDHI) at UCSF, Paradise Resort and Casino, PCH International, Credit Suisse, TrueFacet, Surf Air, QIAGEN, Loylogic, Chatwork and more.

• Co-led implementation of company website and CMS.• Authored brand content for website, newsletters, brochures and collateral.• Led creative direction, writing and execution of marketing and communication programs.• Managed digital branding initiatives; developed social media strategies; oversaw social media campaigns; designed, developed and implemented e-newsletter and e-blast campaigns; analyzed data and optimized media reach and response.

• Developed brand strategy and marketing plan for Canyon Ranch Health initiatives and programs.• Created and produced podcasts and commercial segments.• Oversaw and represented Canyon Ranch at national events and industry functions.• Researched market trends, identified target markets and ad opportunities, delivered key recommendations for brand planning, corporate marketing strategy, and online, print, and direct mail campaigns.

• Managed multiple client accounts and interactive/print projects, managing expectations, and ensuring client satisfaction.• Developed company names, taglines, ad campaigns, brochures, websites.• Drafted budgets and project plans that define tasks and milestones.• Conducted weekly client status calls and internal studio meetings to review project deliverables, schedules and priorities.• Managed logistics and facilitated all client meetings.• Negotiated and purchased all marketing media; managed project billing for all jobs; directed relationships with outside vendors.

• Developed and implemented 30+ community health programs.• Maintained company website.• Created department training guide and facilitator manual.