Molly Barrett-O'Callahan Email & Phone Number

Newark, Delaware, Us

2022 DAM Industry Week Panel Speaker - "Essential Metadata Mapping" & "Taking the B2C DAM From Functional to Fresh & Engaging Across All Departments"2022 Festival of DAM Panel Speaker - "DAM Implementation: Setting Up Your DAM to Work for You"2023 DAM LA Panel Speaker - "When DAM and PIM Met … Is it a Lasting Relationship?" & "DAM Good Governance – Why Have It and Why is It So Important to Get Right"

Huntington Beach, California, Us

Overseeing the overhaul of the Where to Buy program and UI/UX with implementation of in-stock tracking and SKU specific search function to incentivize distributor stockingProject manager and consultant for transition to DAM vendor Acquia, including development of metadata structure, new CMS and PIM integrations, and user workflows

Huntington Beach, California, Us

Directed the ongoing feature development, training, and maintenance for the company's first digital asset database (DAM) via Brandfolder, an SaaS asset & brand management toolManaged the governance and distribution of 16k+ digital assets including images, videos, documents, and brand materials internally and externally, instituting quarterly meetings with C-LevelProvided build and distribution of 60+ InDesign digital templates featuring key products and promotions for social media platforms, customizable by internal/external sales repsDeveloped, distributed, and enforced the biannual Minimum Advertising Price (MAP) for e-commerceMaintained a 50% reduction in MAP violations since onboarding to the projectPerformed bi-annual audits for key distributors to enhance product/brand positioning and representationManaged SEO best practices and product content with basic HTML and the Episerver editing platform

Huntington Beach, California, Us

Spearheaded the creation, training, and process development of the company’s first digital asset database (DAM) via Brandfolder SaaSCurated and cataloged 16k+ high res assets including images, videos, documents, and branding materialsImplemented internal and external training to 1k+ employees on all levels, sales reps, and distributors to ensure positive adoption of the digital asset databaseSurpassed 100% KPI for user engagement and retention on the DAM in 2019 & 2020Created processes to track and leverage digital assets for reuse, reducing design & marketing spendLed interdepartmental initiative with IT and guided scope in developing an API based web copy, metadata/tagging, and asset titling database for automated DAM wide updatesGuided MAP enforcement policy development and inclusion of top selling products for domestic distributorsOversaw a 50% reduction in MAP violations over 12 monthsPerformed bi-annual audits for key distributors to enhance product/brand positioning and representationManaged website edits to text and images with basic HTML and the Episerver editing platformOutlined, implemented, and monitored 10+ product FAQ chatbots for Cambro.com via BotsifyManaged the Cambro Pinterest & Disqus accounts

Columbus, Ohio, Us

Onboarded 500k+ digital CPG assets & 250 users from legacy DAM to AEM as a Cloud Service with Brand PortalOversaw scope and custom integration development in collaboration with internal and external developersLeading interdepartmental governance council for change control, cross-cooperation, and feedbackAllied IT to DAM as stakeholders providing proactive improvement and automation development in JIRAPerforming quarterly learning schedule for users including new training, how-to, workflow knowledgeOverhauling and documenting end-to-end digital asset cataloging process for photography and video

Dayton, Ohio, Us

On-site digital menu board expert contracted to Taco Bell HQ, focusing on supporting the digital process adoption of marketing and creative design departmentsOversaw expansion of digital interior menus from 100 stores to 500+ with delivery of new assets and trainingReduced cost to Stratacache by removing the need for an on-site Stratacache engineer with new communication processes that satisfied the clientImplemented A/B digital testing at flagship locations, networking with operations/marketing/design departments to ensure accurate test delivery and data acquisitionContributed strategically to development of a client facing menu management system (UI/UX)

Newport Beach, California, Us

Managed a 100+ 1:1 client base providing SEO and design guidance/hands on building of websites for small business and corporate accounts, using Mopro proprietary web development softwareGuided clients on goals for their web presence and best practices for online design and functionalityImplemented digital marketing strategies, including SEO best practices and keyword developmentOversaw multiple projects and accounts seamlessly across Salesforce, JIRA, Zendesk, and web dev software

Managed online sales, social media, and customer service for Tier1 Accessories, a U.S. branch of CAMY Electronics & Plastics. This includes:- Sales channel management and updates- Start-to-finish warehouse & shipping management- Event management of personnel & setup- Inventory management- Social media updates and promotions- Company outreach and endorsements- SEO development & national marketing strategies- Profit & loss analysis- Accounts receivable

Irvine, California, Us

Functioned as bookkeeper (Quickbooks Pro 2015), media coordinator, sales person, administrator, and operations manager.- Negotiated distribution between manufacturer and consumer, across products such as gas mixers, laboratory instruments (manometers, thermometers, etc.), industrial fume extraction equipment, quick-fit ducting, and dust detection- Provided accounts payable and receivable services, and handle property/sales tax filing- Coordinated advertisement media across large social networks, including Facebook, Twitter, Instagram