Molly Botts Email & Phone Number

Portland, Oregon, United States

Herzogenaurach, Bavaria, DE

• Devise and implement the Shopping/PLA and product data feed strategy, while contributing to the overall Paid Search strategy, for adidas US eCommerce campaigns ensuring alignment with US Brand and Retail Marketing.
• Drive and execute on the day-to-day paid search operations with KPI and goal accountability (traffic, margin, and revenue) by monitoring and reporting performance to Senior Management
• Work collaboratively cross-functionally to consistently stay apprised of inventory levels and product lifecycles that will better inform our paid search strategy across categories
• Responsible for overseeing Shopping budget, evaluating performance of different areas within paid search and PLAs, and reallocating accordingly based on performance. Responsible for top and bottom-line growth to.
• Aspire to be an industry leader at the forefront of innovation. Stay abreast of developments within the industry and possess the curiosity and desire to innovate paid search in new ways. Report on and present industry.
• Act as a key US paid search expert driving best practice definition, execution and documentation, including training internal stakeholders for your categories of responsibility

Herzogenaurach, Bavaria, DE

• Execute Shopping strategy for US eCommerce ensuring alignment with US Brand marketing initiatives, merchandising plans, and global search standards
• Collaborate and work closely with the eCom, merchandising, digital Activation, web Analytics and global paid search team to improve performance and facilitate cross-functional synergies
• Drive and execute on the day-to-day paid search operations with KPI and goal accountability (traffic, margin, and revenue) by monitoring and reporting performance
• Act as the paid search expert driving best practice definition, execution and documentation, including training internal stakeholders

Portland, OR, US

• Manage paid search strategies across Google, Bing, Amazon, Walmart.com and Target.com by working closely with separate teams and implementing harmonized strategy, bid management, and reporting
• Partner with Schmidt’s Digital Insights Strategist and Omnichannel Strategist on delivering strategies leveraging data to grow our total eCommerce business
• Develop YouTube strategies and manage implementation and reporting

Portland, OR, US

• Manage advertising campaigns on Snapchat, Pinterest, Facebook, and Native platforms
• Collaborate with design and brand teams to produce designs, write copy and project manage deliverables
• Maintain stellar relationships with all platform vendors that paved the way for smarter, more efficient campaigns

Portland, OR, US

• Efficiently and accurately fulfilled all digital products to meet client KPIs
• Oversaw creative development and placement of digital and print ads
• Quality controlled for both print and digital campaigns, ensuring ROI for clients
• Managed and optimized SEM campaigns including keyword research, budget allocation, and ad copy creation
• Facilitated daily tasks as a Salesforce Administrator
• Effectively compiled high level reporting incorporating multiple products and platforms

Portland, OR, US

• Manage all advertising campaigns for Portland Monthly, Seattle Met, Love Wins Texas, The Pearl, and Visit Seattle
• Utilize Double Click for Publishers and Google Analytics on a daily basis; loading campaigns, confirming the creative is correct for each advertiser, and running reports
• Schedule and control all social media contests from start to finish. Including collecting assets, working with the marketing designer on the concept, and creating wrap books to summarize the campaign
• Work closely with the VP of Digital Content, VP of Marketing, and the Director of Digital on developing protocols within our department
• Track and provide copy for marketing social media posts for Portland Monthly, Portland Bride & Groom, and Seattle Met on Facebook, Twitter, and Instagram
• Organize advertising for seven Portland Monthly and Seattle Met weekly newsletters and e-blasts, plus newsletters for Portland Bride & Groom and The Pearl

Portland, Oregon, US

• Organize advertising for seven Portland Monthly weekly newsletters and e-blasts, plus newsletters for Portland Bride & Groom and The Pearl
• Provide weekly analytic reports to the sales team
• Send advertising material reminders and track assets for all clients
• Facilitate the creation of sponsored content articles and microsites
• Manage marketing initiative website ‘Front Row’
• Create and provide strategy for marketing e-blasts sent to advertisers to elicit sales

Portland, Oregon, US

• Assisted in the planning, execution and management of marketing/events
• Managed one major aspect of each event such as volunteer coordination, meal requests for over 100 people, and organization of swag bags
• Point of contact for inquiries (phone, email, mail, in-person at events) and responses
• Researched potential venues in the market and created a booklet that included price, capacity, resources and photos
• Assisted Account Executives with presentations, meeting preparation, and creation of sales materials
• Assisted in planning, coordination and execution of client campaigns including social media marketing and contests

Bend, Oregon, US

Eugene, Oregon, US

Coburg, OR, US

Eugene, Oregon, US

Bachelor Of Arts (B.A.), Public Relations, Advertising, Communication Studies

Education record