Molly Burdick Email & Phone Number

Portland, Or, Us

At its core, the Content/GTM Team empowers Under Armour’s storytelling capabilities to elevate our products and create brand affinity. We drive the delivery of user-facing content features through collaboration with cross functional partners including but not limited to our brand marketing team, our content operations team, and our SEO team. 1. Support & Drive Digital Marketing Initiatives: Provide a best-in-class brand experience for our digital consumers through product & brand… Show more At its core, the Content/GTM Team empowers Under Armour’s storytelling capabilities to elevate our products and create brand affinity. We drive the delivery of user-facing content features through collaboration with cross functional partners including but not limited to our brand marketing team, our content operations team, and our SEO team. 1. Support & Drive Digital Marketing Initiatives: Provide a best-in-class brand experience for our digital consumers through product & brand storytelling. - Build new content features - Enhancements & improvements to existing content features2. Drive Operational Efficiency for Content Ops Team: Deliver tools to our content ops team to comfortably enable our content strategy. - Improve performance & usability of CMS - Create scalable processes for content editors3. Inform Content Strategy: Constantly improve and inform our content strategy. - Implement analytics to measure, validate and uncover new content opportunities - A/B test content initiatives to validate and drive new features4. Drive Organic Traffic Through Content-Related SEO Initiatives: Increase the amount of organic traffic driven to ua.com to increase brand exposure - Implement content features that enable strategic keyword optimization and an intuitive navigation structure - Support accurate tracking of traffic, bounce rate, and conversion rate metrics - Explicitly define content-related SEO initiatives vs SEO initiatives that don’t live in content world5. Drive/Support Content Performance & Optimization: Serve optimal video and imagery - Ensure that digital assets served through CMS are optimized on our consumer-facing platform and performance is monitored. - Marketing/promotional imagery specifically Show less

Ground Up: Founded the product marketing function, establishing core processes for launches, competitive intelligence, market analysis, Sales and product enablement, and program development.Revenue Execution: Led and acted as Program Manager for Pricing and Packaging Strategy - Price Decrease Test, Migration Strategy, Merchandising, and Packaging changes.Company Repositioning: Drove the strategic evolution of When I Work messaging and positioning as a frontrunner in Workforce… Show more Ground Up: Founded the product marketing function, establishing core processes for launches, competitive intelligence, market analysis, Sales and product enablement, and program development.Revenue Execution: Led and acted as Program Manager for Pricing and Packaging Strategy - Price Decrease Test, Migration Strategy, Merchandising, and Packaging changes.Company Repositioning: Drove the strategic evolution of When I Work messaging and positioning as a frontrunner in Workforce Management within the SMB space. Show less

Responsible for Nike Retail’s global workforce management (WFM) platforms that oversee $1.3B+ in labor. Lead the creation, improvement, and growth of premier Nike Retail Athlete experiences. Defined and executed the product vision and strategy. Defined and executed detailed roadmap and product priorities based on a solid understanding of consumer needs, insights, and in-depth data analysis. Prioritization of resources appropriately to achieve business objectives. Leading through… Show more Responsible for Nike Retail’s global workforce management (WFM) platforms that oversee $1.3B+ in labor. Lead the creation, improvement, and growth of premier Nike Retail Athlete experiences. Defined and executed the product vision and strategy. Defined and executed detailed roadmap and product priorities based on a solid understanding of consumer needs, insights, and in-depth data analysis. Prioritization of resources appropriately to achieve business objectives. Leading through influence, partnering with executives across multiple functions in multiple geographies to develop a cohesive product strategy, product roadmap, and ensuring successful business outcomes.Lead 300+ cross functional team members around the globe to implement the (Workforce Management) WFM Legion platform globally in 36 countries (3 geos), 21 languages, for over 44k Retail employees; pioneer implementations completed in South Africa, Ireland, United Kingdom; projected to complete in 2025.Continued leading WFM UKG platform for Production Support Globally Show less

Portland, Oregon Area

Portland, Oregon Area

Bachelor Of Science - Bs, Molecular Biology

Associate Of Science (As)