Contribute to Starbucks success by leading with brand marketing leadership to run overall campaign and agency management through strategic planning, resource allocation, cross functional orchestration and process optimization. Leverage my skills as a strategic thinker, creative consultant, people leader and problem solver to successfully elevate the work, and the way it gets accomplished. Lead a team of experienced program managers who run campaigns from initiation through execution, successfully navigating interdependencies between business units in a fast-paced, highly ambiguous environment. Spearhead development of new process and tools, as well as optimize existing process, to enable high quality execution, improve transparency, drive scale and deliver efficiencies.

Strategic development and management of global advertising & brand marketing campaigns, driving customer engagement and in-store sales. Instrumental in leading internal and external creative agency teams through negotiations, briefings, strategy development, landing big ideas, senior leadership sell-in, production and execution across paid, owned and earned channels. Highly collaborative leader with ability to navigate a complex, multi-layered organization, while successfully keeping teams motivated to deliver rich, integrated campaigns on time and on budget, despite aggressive timelines and competing priorities.

Developed and implemented public relations campaigns to successfully achieve national and local clients’ marketing objectives. Led media relations, event planning, product placement and ongoing analysis/reporting for range of national clients such as Nestle, Lean Cuisine, Stouffers, Nespresso, National Foster Care Month, Libby’s Pumpkin, Safeco, Carnation Milk, StockPot, etc.

Led local brand marketing efforts on behalf of 40 retail locations along the West Coast region with a focus on driving YOY growth. Experience included end-to-end campaign development and execution across various store formats, from fine dining to stadium kiosk, as well as large-scale brand building events.