Molly Desrosier Email & Phone Number

Roseau, Mn, Us

Greenbush, Mn

• Plan and execute content calendars for social media, email and website across three brands to ensure a consistent and engaging online presence; assist with paid efforts including Facebook and Google Ads.• Manage the design, copywriting and deployment of emails – financial promotions, maintenance reminders, lead nurturing automations and customer retention initiatives; continually A/B test and analyze deployment metrics to identify trends amongst various audience segments.• Work with the web development team to optimize content for SEO, including keyword optimization and site improvements, to boost online visibility and drive organic traffic.• Conduct site audits to identify and resolve technical issues, such as crawlability, indexing, and site speed, ensuring optimal search engine performance. Utilize Google Analytics, Search Console, Moz, Screaming Frog and SEMrush to track site performance, identify trends, and adjust SEO strategies as needed.• Provide recommendations to our network of dealers for improving their website, enhancing social media presence and optimizing advertising strategies to drive engagement and sales.• Utilize mapping software to map CRM data and assist the sales team and staff in leveraging geographic insights to make informed business decisions and optimize strategies.• Collaborate with technical writers, web development team and other departments to develop key messaging for print POP materials and website content.• Assist in the preparation and implementation of seasonal marketing campaigns/new product launches.

Duluth, Minnesota Area

• Implement, monitor and optimize digital re-engagement strategies to maintain a robust, engaged audience through the use of automated emails as well as data append projects/cleanses.• Develop and implement strategies for automated email efforts, including the use of API’s, as well as platform features and database capabilities.• Perform ongoing strategic analyses with editorial audiences and webinar registrants, identifying trends and behaviors that can be used to set internal benchmarks.• Work with product development and web development teams to turn audience insights/data into revenue opportunities with external clients; assist with the forecasting and projection of future product needs.• Create and constantly refine segmentation strategies for pharmaceutical/science webinars to identify key target audiences, through the use of demographic, firmographic and behavioral data.• Work with colleagues across all of our Life Sciences brands to implement industry best practices, maintain digital goals/KPIs, and drive audience engagement/conversions.

Duluth, Minnesota Area

As an Audience Development Manager I work to attract and retain an engaged audience, both digitally and through print circulation. I leverage my skills in marketing, email campaign management, and the expansion of brand awareness by using emerging technologies to help retain this audience. To help reach our digital audience, I create and implement innovative & effective online marketing campaigns, which leverage the power and flexibility of email distribution and online content. Other responsibilities include, but are not limited to:• Prepare annual pressrun, subscription revenue, promotion, and fulfillment budgets for assigned print and emedia properties; submits monthly budget forecasts to Group Controllers.• Spearhead collaborative initiatives with key members at every level of the organization to ensure the success of each sale, from lead to conversion.• Ensures that subscriptions are processed and maintained in accordance with audit bureau requirements, work is completed on a timely basis, and mailing labels qualify for all postal discounts available.• Work with publishing and exposition staff to determine and maintain the optimum database size and demographic makeup for assigned properties, while meeting all budgetary requirements, and advise options where available to meet marketing opportunities.• Through multi-channel efforts, drive users to web sites, digital, print and enewsletter products. • Continually analyzes metrics to maximize response, open and click-through rates while seeking to increase opt-ins and user engagement; utilizes strategic data to maximize audience engagement and response.• Work with design and technical teams to develop effective messaging and creative for email, landing pages, and registration flows. • Optimize marketing automation platforms to send the right message, to the right contact, at the right time with the end goal of increasing key conversion metrics.

Duluth, Minnesota Area

UBM Advanstar was an event and marketing services business that serves business professionals and consumers in the Fashion, Licensing, Life Sciences and Powersports industries with its portfolio of 134 events, 30 publications, over 200 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.”As an Audience Development Assistant my responsibilities included, but were not limited to:• Managing the preparation and distribution of press runs for assigned properties.• Completing Publisher Statements as directed; gathers data and keys into spreadsheets.• Preparing publications for audit; gathers reports, magazine copies, media kits, statements, etc., to send to auditors for bi-annual audits.• Compiling and prepare the Competitive Analysis for the sales staff for assigned publications.• Preparing weekly, monthly and/or quarterly reports and analysis regarding audience development activity including traffic statistics and other reports/demographics as requested.• Completing Annual Statement of Ownership reports required by the Post Office.• Completing the BPA/AMA subscriber duplication checks prior to a publication’s audit issue.• Performing miscellaneous data entry including business function recodes, promotional codes for cost analysis, etc. used for a variety of reporting.• Communicating with peers regarding report usage including, but not limited to: explanation of data, ways to utilize the reports, identifying results and drawing conclusions for marketing proposals.• Collaborating with the Audience Development Manager when scheduling and setting up new projects and follow assigned projects to completion.

Minnesota, United States

As an Executive Team Leader (ETL), I use my business, leadership and people skills to inspire exceptional performance, maximize sales and drive profits for my Target store. I strive to ensure great guest service and team member satisfaction by creating a fast-paced, energetic environment that delivers a consistent Target brand experience for team members and guests alike. As an ETL of Salesfloor/Guest Experience, I drive sales by overseeing sales floor operations throughout the entire store. Some of my day-to-day responsibilities include:• Manage the overall guest service and merchandising of the entire sales floor.• Provide training, feedback and follow up on merchandising skills for sales floor team members.• Act as leader on duty on a rotating basis, by responding to guest and team member concerns, opening and closing the store and ensuring all Target property and personnel are secure.• Supervising my team; creating a safe working environment and meeting team expectations.• Developing my team by overseeing proper training and the completion of certifications.• Recruit, select and develop and retain talented team members.• Ensure great guest service by interacting with guests and team members.

Duluth, Minnesota Area

TwinPortsConnex is a program to link young talent and employers in the Duluth-Superior area so smart young individuals can create careers and lives here and employers can easily hire the best and brightest. Begun in late 2011, the program is funded by the Duluth Superior Area Community Foundation, the John S. and James L. Knight Foundation of Miami and The College of St. Scholastica. As the assistant content and social media manager for TwinPortsConnex, I created content to post on the social media outlets currently utilized by the company. The primary outlets included Facebook, Twitter and the company website; secondary outlets include Google+ and LinkedIn. I strived to create content that not only engaged our followers but also motivated them to find a career in the Twin Ports area.

Duluth, Minnesota Area

As the University of Minnesota Duluth Representative to the Board of Regents, I represented the student voice to the Board and provide a unique perspective that assists the Board in its deliberations. With being a student representative, I was able to participate at Board committees and attend Board meetings and other functions.I also helped write, proofread, and deliver a vast array of reports and presentations regarding issues and/or topics facing students today. This opportunity brought about a lot of great networking opportunities and vast knowledge regarding present opportunities and challenges in the field of higher education. The Higher Education setting is a fast-paced, evolving field with which I have developed a passion, specifically in regards to student development and cultural inclusion.

Columbus, Minnesota

While working as a marketing intern at Running Aces Harness Park, I was responsible for performing multiple tasks including, but not limited to: setting up sponsorship promotions prior to the start of races,executing promotions in front of 500+ guests, creating sponsorship packets, interacting with and educating guests on harness racing, assisting with social media channels/posts and maintaining a fun and lively atmosphere during the races. I also assisted in the creation and design of the daily live racing programs given to guests each night. These programs contain information regarding specials, promotions, and events that Running Aces Harness Park has that evening, as well as in coming weeks.

Osceola, Wi

While being a summer school teaching assistant, I helped teach a variety of physical education courses such as tennis, dance, and track, amongst others. I was able to know students on a first name basis and developed strong rapport with them. I enjoyed knowing that I was positively influencing the students’ overall health and wellness. I took pride in being a good role model for the students inside and outside of the classroom.

Osceola, Wi

While working at The Shed Greenhouse and Nursery, I offered fast and friendly customer service during the checkout process and presented the customers with general horticulture help. Through this job I gained knowledge for providing customer and personal services, strong interpersonal abilities, and enhanced communication skills. All of the previously mentioned strengths enabled me to better relate with customers and co-workers for a better working rapport.

Bachelors Of Business, Marketing | Minors In Psychology, Leadership

Activities and Societies: University of Minnesota Duluth Student Association (UMDSA), UMD Bulldog Welcome Week RockStar, UMDSA Executive.

High School Diploma

Activities and Societies: National Honors Society, Concert Choir, Honors Choir, K.A.M.L. Barbershop Quartet, Concert Band, Pep Band.