As Strategic Marketing Director for the gaming market - a primary strategic growth focus for CPI - I develop strategies that support organic growth. In this role, I am responsible for setting the long-term growth strategy and working closely with VPGM’s, Sales, Product Management, and executive stakeholders to deliver winning products and services. My role is focused on the external market environment, customer needs, industry trends and the competitive landscape to complement our internal technological expertise and leadership.I am responsible for uncovering market problems and acting as a bridge between marketing and R&D to recommend the products and technologies that address these problems and deliver revenue growth. In this role, I define segmentation, buyer personas and product positioning, working closely with our marketing communications teams to deliver impactful go-to-market strategies.

Lead the international marketing communications team to develop integrated campaigns that deliver measurable results to CPI’s six global businesses. Work with senior leadership to develop and deploy global business strategy, connecting our strategic growth objectives to the tactical execution required to gain awareness, engagement, and growth among internal and external partners. Key accomplishments:- Integrated disparate marketing resources throughout the business to form CPIs first centralized marketing communications department, and grew the team by 30% in the first year- Led website redevelopment project, consolidating 17 distinct brand and customer support sites into one; within the first year increased volume of visitors by 21%, engagement of content by 12%, organic search results by 10%, and direct search by 70%- Supported corporate executive and investor relations team in the creation of a narrative and demonstrations for CPI’s first investor day event, resulting in across-the-board recommendations of 5-15% improvement in share price. - Transformed the marketing function in CPI from ad hoc tactical execution and sales support to a strategic development team focused on insight-driven campaigns supported by analytics and KPIs

The marketing communications manager is responsible for all marketing communications for the Americas and APAC vending channel including media, trade shows, and sales tools. This position facilitates the development and implementation of regional brand strategies, provides market research to assess the current brand to market gap, curates the brand's social media presence, and offers recommendations to the director of sales & marketing for tactical implementation.The position also manages Americas and APR trade shows through coordinating with sales team and advertising agencies while monitoring the trade show budget and maintaining global editorial coverage. The marketing communications manager likewise assists in development of the technology pipeline through market research, product strategy, and the creation of product specifications.

The aim of the marketing communications team is to build a platform for the sales to build on and to create consistent NPI (new product introductions), branding and PR programs linking all regions and business areas together, representing one company and featuring multiple strong brands in the global marketplace. The marketing communications public relations specialist supports these goals through the implementation of the following objectives:• Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill• Prepare and deliver speeches to further public relations objectives.• Study the objectives, promotional policies and needs of organization to develop public relations strategies that will influence public opinion or promote Crane products and services• Assist in setting up design criteria which enhance Crane’s image in our global marketplace• Prepare or edit organizational publications for internal and external audiences, including employee newsletters in line with our branding strategy and Crane corporate standards• Respond to requests for information from the media or designate another appropriate spokesperson or information source.• Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.• Develop informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda

• Develop written content for client websites, advertisements, brochures, etc. • Submit proposals for projects on behalf of the State of Ohio.• Perform comprehensive editing services for internal and external communications.• Develop collateral marketing materials for inclusion in various media.• Interface directly with client representatives in consultation on content, presentation, creative presentation, etc.

• Responsible for the planning and development of the Midwest territory encompassing Iowa and Wisconsin.• Generated a business and marketing strategy for a new region.• Developed and implemented the business plan for Alltech Crop Science, Peru, resulting in over $300,000 in sales within six months of inception.• Wrote press releases, organized press conferences • Wrote content for internal/external communique, features in monthly newsletter, brochures and other marketing pieces.• Translated legal, marketing and regulatory documents into English, Spanish and Portuguese.• Coordinated all actions of internal departments and provided support to the division CEO and international sales team.• Assisted North American operations and logistics, ensuring product quality, consistency and excellent customer service.

Delivered one-on-one language instruction to executives from multi-national corporations.

• Planned and taught five Spanish classes ranging from beginning to conversational in a high school environment.• Responsible for developing and executing a methodology with a balanced focus on accurate grammar, conversational fluency and cultural awareness.

• Organized and taught twelve elementary Spanish classes employing the methodological approach specific to the school district (TPR story telling).• Responsible for the frequent assessment of teaching strategy, effectiveness and student performance.

• Responsible for teaching and planning Spanish language classes each quarter.• Charged with developing objectives and strategies to accommodate a wide variety of learning styles and motivational backgrounds.• Responsible for assessing student performance and methodological success.