Experienced B2B product marketer with 10+ years experience driving go-to-market strategy and customer acquisition.• Go-to-Market - Conduct market research & competitive analysis, develop positioning, messaging, channel strategy, sales enablement, on-boarding, education/training and engagement [for full products & feature announcements]• Acquisition - Work with paid marketing on large acquisition campaigns to test & optimize ads and landing page experience for conversion• Activation - Identify key activation/engagement opportunities (i.e. onboarding flows, in-product pop-ups, triggered emails, etc) and optimize messaging & flow to increase long-term customer engagement• Retention - Analyze new opportunities that improve customer experience to drive retention• Sales Enablement - Communicate value prop messaging to sales team & develop the necessary tools (collateral, videos, landing pages, 1-sheeters) to drive conversion• Customer Marketing - Develop relationships with new & current customers and find compelling stories to tell on various assets I also have experience in content creation, branding, email marketing and field marketing to help give me a well-rounded and unique perspective on how I think about customers.