Molly Porter Email & Phone Number

Austin, Texas, United States

- Cross-departmental campaign creation, management, and execution for major sports partners, including Austin FC, San Antonio Spurs, Miami Heat, Real Madrid, and the University of Texas.- Contributed to team that launched the company's first-ever NIL Sponsorship Program with the University of Texas Longhorns.- Managed development and implementation of the tax campaign strategy, our largest and most impactful marketing initiative.- Led the creation and execution of integrated marketing campaigns targeting financial services clients, resulting in increased customer acquisition.- Launched white label card programs, creating tailored partner marketing collateral to enhance brand alignment and drive customer engagement.- Collaborated with B2B Partners to develop tailored marketing collateral that addressed the unique needs of financial services partners, ensuring alignment with their business objectives.

- Maximize marketing in-store opportunities to ensure successful and effective campaign implementation and drive customer acquisition.- Managed in-store merchandising and field manager store visits to enhance brand presence.- Created and distributed sales enablement and training materials for B2B initiatives.- Develop detailed project plan to coordinate marketing activities ensuring timely delivery and alignment with strategic objectives.- Maintained and updated marketing catalog to ensure alignment and consistency across projects.- Collaborate with cross-functional teams including Product, Brand/Creative, Account Management, Legal, Banking Operations

Austin, Texas

• Designed and executed targeted email marketing campaigns and mobile app strategies.• Developed comprehensive campaign strategies focused on the customer journey and results- based decision-making, including a seasonal marketing calendar to ensure timely and relevant customer engagement.• Utilized CRM tools and data analysis to segment audiences and create personalized email content, enhancing engagement, retention and loyalty.• Implemented test design and A/B testing on email campaigns to optimize open rates, click-through rates, and overall campaign effectiveness.• Coordinated cross-functional efforts to ensure consistent messaging and a seamless customer experience across all retention initiatives, while adhering to compliance guidelines and regulations.

• Support sales, marketing & business development teams with tailored marketing collateral and presentation materials.• Planned and coordinated successful tradeshows, managing logistics, vendor relationships, and promotional activities to maximize brand exposure and lead generation.• Design product samples, marketing collateral, tradeshow booth graphics and materials and coordinate the production and delivery of printed materials• Maintain product design specifications and serve as point of contact for client assistance.• Design and distribute internal company newsletter• Initiated and organized the company's annual "Holidays in July" party, fostering team spirit and enhancing employee morale.