•Strategic leader in D2C organization that partners with strategy team to define and articulate business and customer value to build a prioritized backlog of features, including express payment methods, new gift card program, extended warranty program, and other cart and checkout optimization opportunities •Work with teams to develop product features and improvements with a focus on our customer experience, collaborating with UX design and website strategy teams to create seamless interfaces that improve conversion and site engagement•Define scope and business value of new bose.com shopping features and make product implementation plans, highlight key milestones and releases•Guide the team through the agile development process and create user stories for development teams and prioritizing the backlog•Work with the strategy team in developing a product roadmap and owning the product backlog for bose.com shopping and conversion related features •Communicate proactively to stakeholders about the feature delivery and partner with the business to ensure end-user acceptance testing•Provide business validation on solutions as they are developed and monitor an initiative post-launch to ensure quality and benefit realization

•Owned the overall design and product management of digital growth initiatives, including new customer chat experience, bose.com product customization capabilities, bose.com special discount programs, product reviewer programs, premium service and subscription packages and other bose.com exclusive offerings to increase engagement and conversion•Translated customer growth needs into innovative solutions to create new digital experience concepts through identifying business value, use cases, and capabilities to define product requirements•Lead a cross-functional team of designers, researchers, and stakeholders to bring these new experiences to market, guiding the team through the build and testing process, and connecting the dots between leadership and key enablement workstreams •Lead the team through agile ceremonies and consistently generated and managed the backlog of user stories and prioritize based on user and business needs •Built a deeper understanding of our customer and opportunity spaces through research and iterative design to identify customer needs and surface new opportunities •Drove the definition, development, and deployment that balances best-in-class experience with MVP mindset •Partnered with analytics team to deliver a synthesis of test insights and outcomes •Introduced and ensured implementation of best practices in website experience and digital product management and delivery and help to deepen the team’s understanding and application of agile methods •Established and evolved the team’s operating model and capabilities, including testing strategies, measurement protocols and governance •Lead the team through gathering requirements, design, development and testing of pilots •Prepared and delivered communications to leadership on the health and progress of test portfolio, and stakeholder communications to the ongoing activities within the team

-Ensured campaign integration on owned platforms and partnered with peers to create engaging consumer journeys for online ads and emails through content our audience is looking for and then to optimize the path to conversion-Project lead on the Guided Seller initiative, aimed at redesigning and enhancing the customer journey for the online wireless speaker shopper, including defining key outcomes and functional requirements, overseeing the iterative design process and usability testing, and working closely with design and engineering to develop and oversee the phased rollout -Made recommendations on website content and product organization, new features, and capabilities to build competitive experiences in collaboration with Product & Communications Design department and User Experience experts-Provided expertise in the digital function to advise various departments; support and represent business stakeholders for new digital marketing capabilities-Worked with peers in the organization to continuously measure and optimize the Bose digital experience through testing and monitoring and implement learnings-Collaborated across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives

-Working on an scrum agile team, owned and maintained a prioritized web optimization roadmap that aligned with product marketing, product development and the buyer journey for sales and customer success -Managed the messaging, design, and organic lead acquisition strategies for the company’s public-facing marketing website -Led a major website redesign project to align with company rebrand and drive new user-centric website capabilities and functionality -Project managed content production, including copy and creative, with internal and external resources while maintaining brand consistency and exceptional quality 


-Managed external video production agency to create high-quality product material and customer testimonials -Partnered with sales to develop and execute targeted content campaigns at trophy accounts to improve win rates and sales velocity -Worked with executives and other key internal stakeholders to develop strategic communications and thought leadership initiatives 
-Measured, tracked and analyzed campaign effectiveness and inform budget and resource priorities. Reported out on performance of web properties, content usage, adoption, and effectiveness to the broader team

-Grow InsightSquared.com’s traffic from search engines, social media, email marketing, and other sources -Designate key editorial goals and strategy for InsightSquared’s blog in line with content goals-Serve as primary editor for InsightSquared’s web content-Coach the content team on qualities and characteristics of successful posts -Find opportunities to repurpose and optimize historical content on the site, and report out on performance of web properties to the broader team-Growth of InsightSquared’s blog subscriber list via marketing campaigns-Regular editorial strategy meetings with deliverable project plans-Identify, vet, and schedule guest bloggers, inside and outside thought leaders, and other influencers who deliver content for InsightSquared to promote.

•Develop, execute, and continually optimize content strategies for 7-10 content marketing programs for a diverse client base in industries such as finance, retail, travel and business •Perform extensive SEO and topic research to implement brand-aligned content strategies to reach client’s overall marketing goals •Create in-depth content standards and editorial guidelines with clients to guide the content creation process •Manage team of freelance writers to train them on a program’s content standards and produce original and high-performing online content •Master the Skyword platform and continuously train clients on how to use the technology to improve their process •Track content performance metrics and generate monthly reports that focus on driving traffic through organic search, engaging 
consumers, and social sharing

Managed content creation process for social media interaction and syndication platforms, from ideation to postingConceived, proposed, and executed social media strategies in support of marketing campaigns, initiatives, sponsorships and eventsManaged projects relating to the launch and ongoing maintenance of social media platforms, including text, visual, and web-development assets Tracked social media metrics weekly and monthly and generated reports based on qualitative and quantitative analysis Partnered with content-creating groups in Brand Marketing, Public Relations, Human Resources and social media agency to increase effectiveness of content and community interaction based on data-driven insightsOversaw all social listening and community management efforts on Twitter, Facebook, LinkedIn, YouTube, Slideshare, and the corporate blogAdvanced understanding of best practices to build capability among partner groups, and evangelize social- and digital-first thinking

Supported the communications department in its work to strengthen station relations by creating materials for use in efforts to raise awareness, promote listening, and increase revenue to Member stationsAssisted in the publicity of NPR programs, personalities, and breaking news by researching media contacts, maintaining press lists and databases, compiling press kits and writing press releases and media advisoriesHelped maintain NPR.org and NPR intranet by writing blog posts and newsletter updates, writing and editing biographies and posting intranet announcements using HTML codeDeveloped and implemented the communication efforts for Intern Edition, a web-based radio and multimedia program from NPR, including promotions and the planning of the premier party

Researched and analyzed data to estimate market size and potential. Wrote and proactively developed marketing research reports for the VP of Business Development. Conducted competitive analyses to identify key differentiators and make actionable recommendations. Researched and reported on how to do business with certain federal agencies and found various grant and business opportunities for products. Wrote press releases and assisted with editing proposals and white papers.

Researched and analyzed potential strategic partners such as superintendent and curriculum director organizations and conferences Provided strategic sales support by assisting with mailers to help drive sales and outreach for Northeast, Mid-Atlantic and West Regions Explored and identified marketing opportunities using "glogs", or graphic blogs, to highlight Discovery Education's benefits and capabilities to share with clientsEvent planning assistance in logistics and collateral creation for RI Day of Discovery, OR Science Symposium, and Space Academy

Index various data to support Behavioral Health Workforce Web Portal WIN (SAMHSA Behavioral Health Workforce Information Network). Research and identify appropriate information to include in WIN Database. Organize documents in HRSA Office of Performance Review Information Repository. Provide Research support to the development of several workforce white papers. Support project staff by taking notes and creating meeting summaries, formatting documents for distribution and summarizing focus group data, as well as various other typical administrative duties.