Teaching English as a Second Language(ESL) to elementary school students.

EPM is transforming the way IBM leaders use business intelligence to take action and drive outcomes across the enterprise. Our mission is to build a sustainable culture of data-driven business decision making. My responsibility was to drive influence adoption through user-centric content.

Delivered communications through channels such as blogs, in-app notifications, newsletters, websites and user group education to extend practitioner expertise in marketing automation.

Develop and manage programs to drive the transformation of global marketing organization. Led recruitment initiatives resulting in hiring top marketing talent. Delivered education program for over 5,000 marketing practitioners around the world to evolve analytical and digital skills. Created and executed annual global employee engagement survey to baseline skill level, present key findings, and formulate solutions to improve gaps.

Implemented innovative global demand generation campaign model to increase leads and revenue by enhancing the customer experience through improved messaging, customized content, increased digital marketing, and expanded marketing automation. Increased engagement with over 40 local marketing and agency teams. Developed and managed process to analyze local campaign implementation against revenue objectives.

Built, delivered and oversaw execution of global hardware marketing strategy by local marketing teams in over 40 countries. Increased leads and revenue YTY thru enhanced customer experience with compelling content, expanded digital tactics, and prioritized marketing automation. Created closed-loop process to measure and monitor leads of local marketing teams and partners against budget to optimize resource allocation. Managed cross-functional team including events, brand product, digital, and development to create and test 360º marketing campaigns including proactive email, events (face to face and virtual) and digital – social media, search, & web – to ensure successful launches. Designed process to analyze progressive lead passing and usability by sales including inside and tele. Developed pioneering digital strategy including social media to diffuse perceived competitor advantages and increase awareness and demand for IBM storage portfolioAwarded Corporate Best Practice for social media marketing campaign identifying internal and external thought leaders.

Developed and implemented global strategy to drive collaboration among business partners to build repeatable business solutions and execute go-to-market tactics; Built and managed social networking/ecosystem for partners; Developed and launched worldwide communications plan including creative deliverables and demand generation tactics for business partners exceeding $30M revenue target.

Developed global strategy to transform the role of marketing management to further define existing and new markets and deliver against identified client requirements.

Managed program to assist East Coast ISVs to ready applications to be hosted (ASP).Integrated two separate programs - technical and certification education with marketing and sales assets - to enable 1K business partners to develop industry solutions. Developed collateral and marketing offers to drive usage of technical resources, resulting in 100 partners porting to IBM technologies.

Directed a public relations campaign for the National Ocean Service Year of the Ocean (YOTO), an United Nations initiative to increase awareness of the importance of protecting coastal ecosystems and reducing toxic wastes. Led Congressionally mandated awards program to recognize citizens protecting coastal areas.

Raised the Embassy of Japan’s visibility by creating, promoting, and directing cultural programs for general public and Embassy constituents. Managed all media promotion including print for the above programs.