• Leads public relations and brand optimization initiatives for HNTB’s Central, Great Lakes and Mid-Atlantic Divisions.• Provides strategic communication counsel to office and division leadership, empowering internal stakeholders to enhance communication efforts across the organization.• Strategically aligns communication objectives and campaigns with the firm's overarching strategic goals, advancing the company's business priorities.• Engages in collaborative project pursuit efforts and provides support to local teams to elevate profile visibility and personal branding opportunities.• Supports planning, execution and amplification of firm thought leadership through multiple communications channels, and external media and digital/social media efforts.• Oversees internal communications for HNTB’s Political Action Committee, ensuring seamless coordination and impactful messaging.

Devised, implemented, and executed strategic digital communications and branding plans for international company’s United States presence. Directly developed content for multiple social media platforms and coordinated communications efforts between global and U.S.-based team members, ensuring alignment with corporate values and business goals. Adapted global company communications campaigns for United States audiences while respecting corporate image, voice and branding. Monitored company’s U.S. reputation and made actionable recommendations to senior executives based on personal analysis. Oversaw creation of all branding elements, such as logos, presentations, and other collaterals, to drive maximum alignment and cohesiveness. Partnered regularly with online influencers to best position company in United States.Key Accomplishments:• Spearheaded and executed Chief Executive Officer and other senior executive personal communications plans to build their profile, develop thought-leadership, and expand company brand.• Recognized by senior leadership for achievement by being tasked with managing more member company’s U.S. brands.• Realized savings of hundreds of thousands of dollars to department through effective vendor/consultant management.

Managed multiple projects across government/public affairs, internal and external communications, and human resources, working hand-in-hand with most senior U.S. executives. Directed communications efforts across multiple business units in coordination with international partners overseas, ensuring alignment and consistency. Crafted original short- and long-form copy for public- and employee-facing communications projects and collaterals. Ghost-wrote position papers, opinion-editorials, and more for senior executives, as well as handled press inquiries and penned corporate responses. Supervised and drove accountability of communications and government affairs consultants/vendors. Liaised and supported human resources team, providing internal communications advise and expertise and created content for their various employee projects.Key Accomplishments:• Pioneered rebranding effort for company web presence, including initial launch of social media presence and redesign of corporate website.• Conceptualized and realized internal communications plan and support collaterals for company’s Corporate Social Responsibility program, connecting more employees than ever before to our culture and values. Chosen to serve as U.S. Member on company’s Global Corporate Social Responsibility Team.• Hand-selected to join company Innovations Team, responsible for supporting their efforts with internal- and external-communications expertise and advice, content creation, strategy, and project management.

Built and mobilized marketing strategies across all target markets for company. Created content and copy for all marketing materials, presentations and proposals, web content, and print and online advertising. Partnered cross-functionally with sales, engineering, and operations divisions of company, supporting their work with communications strategy, oversight and expertise. Developed training materials and other employee-facing documents to improve onboarding, promote corporate culture, and increase new employee satisfaction.Key Accomplishments:• Established and produced professionalized internal communications documents, such as company standard operating procedures (SOPs), for sales and marketing divisions.• Spearheaded concept and launched company’s Customer Retention and Acquisition communications program to forge lasting customer relationships and better foster new opportunities.• Instituted monthly metrics and key performance indicators for sales team to meet annualized revenue goals.

Developed collateral materials for promotional and special events; coordinated and managed special events; created in-store signage; wrote copy for store website; social networking; researched sponsorship, promotional and media placement opportunities.

Generated numerous marketing and branding materials for company’s internal and external communications goals, including backgrounders and fact sheets, press statements and releases, and executive biographies. Authored content for client websites and company newsletters in various specialties, including healthcare, cosmetics, and semiconductors. Secured media placements and interviews for client executives through direct press outreach to advance communications plans. Conducted research for clients to best understand their competitor landscape in communication spaces.Key Accomplishments:• Surpassed hiring manager’s expectations, creating paid position for myself from temporary internship.• Established broad cross-functional role by identifying areas of need for business and clients, taking ownership of projects, and adding value wherever possible.

Organized Art Under the Stars, a fundraiser benefiting the Coastal Bend Aids Foundation; pitched to local media; coordinated with venue managers and caterers; recruited local and regional artists to donate art; placed print and electronic media buys; arranged appearances on local newscasts to promote event. The event generated over $12,000 for nonprofit.Assisted in production of commercials; created and maintained databases; developed marketing materials for variety of clients