Molly Hershenhouse Email & Phone Number

• Responsible for the development and execution of marketing programs and campaigns for the bank’s lending division including Mortgage, Installment Loans and Debit & Credit Cards.• Strategize how to best achieve corporate marketing goals by optimizing plans and managing creative direction.• Research, develop and deploy marketing campaigns to influence existing clients and drive acquisition of new customers through an integrated marketing approach including traditional print, digital and direct mail.• Partner with both internal creative team as well as outside agencies to maximize ROI.

Niles, Il

• Recognized for high level contribution to the overall organization for driving New Client Acquisition strategy by being promoted to a newly established position at the company.• Directed the strategic objectives/initiatives for New Client Acquisition for home division, as well as efforts across the other nine divisions. • Analyzed and determined the best financial investment for key publications to maximize sales and income for the total organization overall.

Niles, Illinois, United States

• Managed outside print advertising efforts while managing budget, strategy, marketing plan, execution, and results analysis.• Spearheaded cross-corporate team initiatives to slash costs while expanding customer acquisition.

Niles, Illinois, United States

• Led customer acquisition initiatives while holding full accountability for advertising budget in area, setting advertising strategy, devising/analyzing media plans, and tracking results for media placement success rate.• Planned monthly, quarterly, and yearly spend in print media including magazines, package inserts, newspapers, co-ops, and cold list modeling/mailings.

Niles, Illinois, United States

Mba, Marketing

Bachelor Of Science, Marketing