Molly Hershenhouse Email & Phone Number

• Responsible for the development and execution of marketing programs and campaigns for the bank’s lending division including Mortgage, Installment Loans and Debit & Credit Cards.
• Strategize how to best achieve corporate marketing goals by optimizing plans and managing creative direction.
• Research, develop and deploy marketing campaigns to influence existing clients and drive acquisition of new customers through an integrated marketing approach including traditional print, digital and direct mail.
• Partner with both internal creative team as well as outside agencies to maximize ROI.

Niles, IL

• Recognized for high level contribution to the overall organization for driving New Client Acquisition strategy by being promoted to a newly established position at the company.
• Directed the strategic objectives/initiatives for New Client Acquisition for home division, as well as efforts across the other nine divisions.
• Analyzed and determined the best financial investment for key publications to maximize sales and income for the total organization overall.

Niles, Illinois, United States

• Managed outside print advertising efforts while managing budget, strategy, marketing plan, execution, and results analysis.
• Spearheaded cross-corporate team initiatives to slash costs while expanding customer acquisition.

Niles, Illinois, United States

• Led customer acquisition initiatives while holding full accountability for advertising budget in area, setting advertising strategy, devising/analyzing media plans, and tracking results for media placement success rate.
• Planned monthly, quarterly, and yearly spend in print media including magazines, package inserts, newspapers, co-ops, and cold list modeling/mailings.

Niles, Illinois, United States

Mba, Marketing

Bachelor Of Science, Marketing