- Develop and implement a comprehensive events strategy aligned with the company's business objectives. - Plan, coordinate, and execute all aspects of logistics for a variety of events, including industry conferences, trade shows, webinars, seminars, and user conferences. - Collaborate with Marketing, Sales, Product, and other departments to ensure events align with overall business goals and marketing campaigns. - Work closely with the sales team to create pre- and post-event strategies that drive lead generation and customer engagement. - Ensure the company's brand and messaging are consistently represented at all events, including verbal communication with prospects, clients and partners. - Conduct post-event evaluations to measure the success of each event against predefined goals. Provide insights and recommendations for continuous improvement in future events.

− Oversee the strategy, planning, development, and execution of new and existing trade shows and thought leadership webinars − Project manage events through entire planning process including contract negotiation, planning, production, content, execution, and reporting working cross-functionally, around the globe, to drive all efforts, while creating an event playbook of the process− Measure and optimize event performance; help identify and report on relevant qualitative and quantitative metrics to measure events and campaign and track ROI− Increased MQL > SQL rate by 11% from the previous year’s events by ensuring our market was appropriately targeted and on-site reps understood our ideal customer persona− For virtual events, I increased the average attendance rate by 65% and the post-event replay by 20% by strategically using LinkedIn to our advantage not only as a event platform, but also to gauge attendee’s interests− Implemented budget cutting initiatives for live and virtual events, while maintaining the same high standards and meeting or exceeding event goals

- As a self-starter, I was promoted twice in my first 10 months due to strong customer focused skills and a continued willingness to take on new responsibilities.- Work with 90+ of PandaDoc's Enterprise accounts, exceeding $1.3M in value, to drive adoption and usage through ongoing engagement with customers.- Develop strategic account plans and consult clients on how to most effectively optimize PandaDoc's solutions, drive user adoption, and achieve business goals.- Onboard and train additional account users via demos, presentations, collateral, and webinars.- Proactively review key account metrics with clients and create goals for clients to hit AND help them hit those goals.- Identify at-risk customers and help reduce churn.- Work with Customer Support, Sales, and Product to articulate and monitor customer requests and feedback through the appropriate channels.

− Served as the Director for CANVAS, an invitation-only consortium of senior meeting and event planners in a first- of-its-kind peer network whose purpose is fostering idea exchange and education through live events, webinars, and shared content− For CANVAS, I identified trends, assessed marketplace needs, and worked directly with a content team, advisory board, media agency and sponsors to develop content and marketing strategies− In addition to managing CANVAS, I executed meetings and events nationally including budgeting, site selection, hotel and vendor negotiations and contracting, catering logistics, and on-site implementation

- Worked to develop a collaborative environment for meeting planners and corporate brand managers charged with experiential events to network, learn, and share ideas in order to better themselves and their companies- Roles included identifying trends, assessing marketplace needs, and working directly with a content team, advisory board, and sponsors to develop expansion direction, topics, and themes

- Manage the work of designers, product managers and external vendors to execute a creative and engaging brand presence live and digital events across the IDERA, Inc family of brands

- Work collaboratively with other departments to manage live and online event aspects including sponsorship negotiation, content development, vendor management, operations, logistics, and creative/design production- Manage budget to the smallest detail ensuring all event costs are properly scoped- Create post-event reports evaluating ROI

- Maintain relationships with all involved in training courses, including host facility representatives, course participants, and Master Trainers- Oversee logistics for training courses and workshops including host site agreements, facility communication, webposting, communication with participants, and more- Create and organize marketing documents needed for events and workshops- Creation of a corporate wellness initiative, bringing TriggerPoint product and Education to new a population

- Communicate with management and team interns in order to organize and coordinate a corporate wellness program for 500 employees by strategically planning educational and exercise classes in a timely manner - Strengthen communication skills by planning, marketing, and executing a “Know Your Numbers” screening program, including teaching educational classes, which created health awareness for a mainly low-income, minority population- Increased personal training registration by 40% through personal outreach and advertising from Fall 2013 to Spring 2014- Collect and analyzed class and screening data to generate reports - Manage and supervise 8 interns and their daily tasks and lead weekly team meeting

- Guide students enrolled in Evaluation and Research Design and/or Child, Adult, and Adolescent Health- Assist professor by teaching in her absence, holding office hours and grading papers

- Plan, implement, and evaluate a food environment survey of the University of Texas fast food restaurants, that got the attention of the Texas Unions Executive Director - Collaborate with team to implement strategies to encourage healthy school campuses and smoking cessation - Instruct and consult parents and educators on best food practices in schools by doing research and creating presentations

Weekly Volunteer October 2012-Present- Compile resource packets for cancer patients in the cancer navigation center on a weekly basis Team LIVESTRONG Intern May 2013-August 2013- Professionally communicated with constituents, shared fundraising tactics, and fulfilled requests from fundraisers- Marketed events and supported participants by producing social media outreach calendar for two national races - Collected and analyzed statistical data to generate reports for two national races to streamline efficiency for future events

- Gained operational and organizational skills by maintaining appointment calendar and insurance records- Took the initiative to assist therapists by guiding patients through exercises in a professional manner

As president from January 2010 to January 2011, I:- Represented AEPhi and executive board at community, campus, and national events - Facilitated weekly chapter meetings and board meetings which strengthened leadership and conflict-resolution skills

- Engage children in various gymnastics activities while providing a fun and safe environment