Molly Jones Email and Phone Number

Directed the vision, mission, standards and processes for Sparkloft Media’s strategy department through its rebrand from social media agency to full-service creative agency. Produced award-winning strategies and served as trusted strategic advisor to the agency’s most senior clients, including Coca-Cola, Pacific Foods, Tillamook, and various lifestyle and destination brands.Authored the research report that inspired Sparkloft's rebrand from social to creative… Show more Directed the vision, mission, standards and processes for Sparkloft Media’s strategy department through its rebrand from social media agency to full-service creative agency. Produced award-winning strategies and served as trusted strategic advisor to the agency’s most senior clients, including Coca-Cola, Pacific Foods, Tillamook, and various lifestyle and destination brands.Authored the research report that inspired Sparkloft's rebrand from social to creative agency.Directed and developed brand identity, creative briefs, channel strategy, integrated campaign planning, creator and brand partnerships, competitor analysis, brand health studies, and other strategic deliverables. Organized monthly trend reports synthesizing the top cultural, industry, and consumer behavior trends across CPG, travel and tourism, sustainability, and tech. Mentored and trained junior strategists on creative briefs, trend forecasting, strategic frameworks, audience design, and other key skills.Hosted weekly all-staff strategy discussion sessions to foster a culture of cross-functional strategic thinking and collaboration.Contributed to RFPs and pitches in collaboration with media, account, and creative teams to grow the agency's business. Show less

Launched and built a strategy department at Sparkloft Media, in partnership with Director of Strategy.Independently developed client-facing proposals, pitches, and creative briefs for clients including Coca-Cola, Tillamook, True Food Kitchen, Visit Utah, and Miami Beach; exceeded billable targets by an average of 9%. Designed, standardized, and improved agency-wide strategic products and frameworks, including creative briefs, audience design, brand playbooks, voice guidelines… Show more Launched and built a strategy department at Sparkloft Media, in partnership with Director of Strategy.Independently developed client-facing proposals, pitches, and creative briefs for clients including Coca-Cola, Tillamook, True Food Kitchen, Visit Utah, and Miami Beach; exceeded billable targets by an average of 9%. Designed, standardized, and improved agency-wide strategic products and frameworks, including creative briefs, audience design, brand playbooks, voice guidelines, critical thinking frameworks, and more. Partnered with Director of Strategy to outline the roadmap of quarterly goals and milestones for the new department.Pitched and won some of the agency's largest accounts, with an average scope of $400k. Oversaw the development of voice and tone guides, audience design, trend research, and other strategic deliverables. Show less

Crafted data-driven strategic solutions to guide brand development, campaign concepts, and content calendars for brands including Warner Bros., Schmidt’s Naturals, Tillamook, and PDX Airport.Devised actionable, channel-savvy playbooks defining brand values, personality, voice & tone, content pillars, audience personas, and more.Planned and oversaw content calendars to ensure that positioning, messaging and tone align with strategic marketing objectives and KPIs.Partnered… Show more Crafted data-driven strategic solutions to guide brand development, campaign concepts, and content calendars for brands including Warner Bros., Schmidt’s Naturals, Tillamook, and PDX Airport.Devised actionable, channel-savvy playbooks defining brand values, personality, voice & tone, content pillars, audience personas, and more.Planned and oversaw content calendars to ensure that positioning, messaging and tone align with strategic marketing objectives and KPIs.Partnered with creative team to guide campaign ideation and content creation.Created, edited, and posted an average of 300 pieces of content per month while managing social channels.Researched and reported on cultural, platform and content trends to continually evolve content tactics. Helped to pilot, test and formalize agency strategy products including creative briefs, audience segmentation, insight discovery, influencer strategy, and sentiment analysis; made the case for strategy department to executive leadership team. Show less

Led a team of four that elevated Nike community management from “Listen and Motivate” (L&M) approach to “Listen and Serve” (L&S), directly supporting user acquisition and retention goals. Transformed the brand voice for Nike Women social channels; wrote the playbook used to train new members of all categories' L&S teams on the Nike voice.Designed best practices to incorporate Nike+ services into community management, driving app downloads and membership with a 30% increase in… Show more Led a team of four that elevated Nike community management from “Listen and Motivate” (L&M) approach to “Listen and Serve” (L&S), directly supporting user acquisition and retention goals. Transformed the brand voice for Nike Women social channels; wrote the playbook used to train new members of all categories' L&S teams on the Nike voice.Designed best practices to incorporate Nike+ services into community management, driving app downloads and membership with a 30% increase in CTR.Drove engagement with key brand campaigns and high-heat product launches, including the Nike Women's Half Marathon, Rio Olympics, and the Nike Air Mag launch, which raised $6.75M for Parkinsons in partnership with Michael J. Fox. Show less

Part of a five-person pilot team that created and executed a new community management brand voice for Nike Running. Increased engagement per post by 60% across 1:1 interactions. Upped monthly follower gain from an average of 17,000 to 21,000.The team’s success led four other categories (Nike Women, Nike, Football, and Soccer) to create similar in-house community management teams, one of which I was selected to lead.

Provided premium, proactive service for NikeFuel and Women’s Training across social channels.Built a positive brand relationship through authentic interactions; personally responded to 10,044 contacts.Created daily, individualized Surprise & Delight experiences for NikeFuel consumers; one mailed back a handwritten thank-you note.

Researched local events to feature in the Arts and Entertainment section of the Hillsboro Tribune and the Forest Grove News Times. Coordinated and conducted interviews with artists, entertainers, and leaders in the Beaverton and Hillsboro area. Wrote thoughtful, engaging pieces to provide a taste of the cultural life of the local community. Communicated consistently with editors and promptly met deadlines.

Created multimedia content for a startup digital publishing company, working in line with founders. Recruited and managed a team of writers: assigned content and deadlines, fostered open communication between team members, and provided guidance to new contributors.Wrote articles and reviews for Portland-based music and entertainment industry. Edited all blog posts, album reviews, and other written content published on the PDX Pick website.Grew social media… Show more Created multimedia content for a startup digital publishing company, working in line with founders. Recruited and managed a team of writers: assigned content and deadlines, fostered open communication between team members, and provided guidance to new contributors.Wrote articles and reviews for Portland-based music and entertainment industry. Edited all blog posts, album reviews, and other written content published on the PDX Pick website.Grew social media audience; interacted with over 1,300 subscribers while keeping consistent with the brand.Conducted on-camera interviews with local musicians, artists, and entertainers. Show less