Specializing in horses & hockey & golf - but game for anything - we do all the things media-wise you shouldn't have to- developing your broadcast from concept to game day production- managing your online presence from strategy to implementation- copywriting, designing, and editing your print publications- producing and voicing your ads- writing and recording original music- providing administrative support

- First in-house accounting department hire with responsibilities including full-cycle accounting for companies generating several million dollars in revenue in direct-to-consumer, retail, and wholesale sales- Established systems and workflows for reporting inventory, expenses, cash flow management, vendor communications, budgeting, and financial forecasts- Utilized the GoogleSuite and QuickBooksOnline to increase transparency between departments

- Certified social service worker for government agencies providing assistance for those who suffered financial hardship due to COVID-19- Directly responsible for over $2.1million in aid to residents of Clark County (NV) after collecting and auditing sensitive personal and financial data to ensure compliance with County policies- Finished as 1 of 50 final processors from a total staff of 555: 1 of 5 non-managers tasked with case approvals and fraud reviews while carrying a docket 2x the project average and holding the lowest error rate on the team

- Generated over $5.3k in revenue making 75-125 touches per day selling single-game, full season, partial/flex, premium, and group plans for several professional sports teams part-time- Lone representative on staff of 15 to close a group outing with OKC Energy, and 1 of 3 on staff of 20 to sell at least one of every package type with the Oakland Roots- Used software such as Salesforce & Microsoft Dynamics for CRM, OneMob for customer outreach

- Responsible for full-cycle accounting, vendor management, and client service including daily interaction with some of the world’s wealthiest individuals for companies grossing $20+million in annual sales and $1.5million in annual revenue- Developed systems that streamlined the sales accounting process and all aspects of office management, including negotiating software and technology contracts- Created human resources policies and programs that increased employee engagement and decreased turnover by 22% and increased retention by 43% among seasonal employees

- Developed and executed a comprehensive editorial calendar for digital/print/social/web and created cohesive brand identity and voice, while individualizing specific programs marketed to a variety of age ranges- Created digital marketing campaigns on MailChimp for a non-tech savvy audience and grew the email list by 15% focusing on segmentation by program interest- Worked with executive director to target database of 7,000 people and create messaging/collateral using Adobe CreativeSuite for a successful launch of new capital campaign that secured funding for solar panel project two months ahead of schedule

- Hosted 20+ hours/week of unscripted content, including producing pre-race show and on-air interviews- Created and edited media guides, news releases, and other communications- Developed and implemented successful strategy for social media networks, especially Twitter- Oversaw development and execution of marketing and promotional strategies including promotions and giveaways- Developed relationships with local and national media to gain event coverage

Full-cycle accounting with QuickBooks, Bill.com, and similar software; plus various inventory management, auditing, financial forecasting, and administrative roles.Companies included: Promontory Financial Services, Ntropic, KISSmetrics, Ploom / PAX Labs, and Lolli & Pops.

- Aided in business development efforts, including securing contract that generated $5.1million in 6 months- Developed content hub from creation through design to holding an editorial role, and led team of 15 across departments and the world in creation of horse racing daily fantasy sports games, then was responsible for rollout and securing support from industry executives- Set and exceeded goals for community engagement and brand awareness on all social media channels by creating and solely maintaining functional content calendar, including doubling the Twitter authority score in four months- Used software such as SilverPop for email marketing, custom CRM & CMS, Wordpress, Hootsuite & Tweetdeck for social media management, Moz for analytics

- Responsible for social media, website content and design, as well as finances- At auction: review performance, conformation, pedigree, and medical history to offer clients a comprehensive list of potential purchases; also put together partnerships for clients who wish to share the financial burdens of horse ownership- Developed and maintain a database of all 2yo’s offered at auction this year with notes on conformation, medical history, and performance

- Staff Accountant / Bookkeeping: Trained by a CPA to run full-cycle accounting then managed finances through growth of company from 15 to 50 horses
- Research, Statistics, Analysis: Maintained the company’s internal statistics; Created daily bulletins used as a decision-making tool to find best potential purchases and betting opportunities; Developed and maintained a database of over 2,300 horses
- Office Administration: Handled all administration for the racing business, including naming, nominations, and licensing; Researched the leading insurance companies to find the most competitive rates, then coordinated to keep policy information current; Attended functions and accepted trophies on behalf of the company; provided personal assistance to Managing Partner/Owner, as needed; Managed all technology needs, including establishing a remote office set-up for two Exchange servers
- Auctions: led development of a secure online system used to track over 20 different data points per horse to aid in purchases; liaised between with consignors to review horses, then monitored results for potential purchases; Worked multiple weeks without a break and on location from various hotels; Coordinated travel logistics (including flights, hotel, and rental cars) for the company and affiliates

- Claims Clerk (Meadowlands, September – November): Liaison between horsemen, track management, and state stewards; Responsible for accuracy and detail of paperwork transferring horse ownership; Average daily transactions totaled $100,000- Breeders’ Cup (Monmouth Park, October): Provided owners and trainers with on-the-spot resolution for problems ranging from ticketing to seating to credentialing; Coordinated accommodations for various owners, trainers, and jockeys; Built databases and other infrastructure to aid racing- Executive Coordinator (Monmouth Park, April - September): Responsible for on-site special events; Handled executive correspondence; Aided marketing initiatives

- Recruited to be responsible for daily broadcast schedule and specific website content, including weekly handicapping features- Analyzed wagering activities to determine the schedules that maximized handle and satisfied contract responsibilities- Coordinated with international entities for broadcast content and information

- Served as ambassador for farm to 500+ weekly visitors, including public and industry insiders- Researched, developed, and delivered educational narratives on major farm, breeding process, and Thoroughbreds- Provided administrative support for multiple departments: operations, sales, and management

- Corporate Communications / Community Relations Intern: Responsible for hosting VIPs for Kentucky Oaks and Derby (including Senators and CEOs); Created specific website content: feature article, promotional copy, executive biographies, and press releases- Gap Attendant: Served as liaison between horsemen and racetrack officials during morning workouts; Aided clockers by logging and tracking horses announced by trainers then reporting times back to trainers

- Participated in production of all programming: producing, directing, editing, graphics- Coordinated with and supported the broadcast team in-studio and on-location, including Fox Sports affiliates