Molly Clark Email & Phone Number

Apex, Nc, Us

Holly Springs, North Carolina, Us

Holly Springs, North Carolina, Us

- Work with the Executive team and departmental leadership to strategize on projects and execute marketing/brand/communication requirements - Participate in the development of branding and corporate identity initiatives - Lead in optimizing and expanding executional marketing strategies within a unique sales model - apply tailored forecasting and phasing methodology as well as optimizing current sales funnels- Forecast sales performance and member conversation trends and act proactively to increase market segment- Lead in optimizing and expanding innovative tactics and marketing strategies within a unique sales model - apply tailored forecasting and phasing methodology as well as optimizing current sales funnel performance- Oversee the operation of company website, email marketing/nurturing programs, and provide analytics review - Develop and implement marketing plans, including promotional calendars and programs, new product releases and other marketing projects - Research and create GTM strategy for customer acquisition and demand generation - Implement by working Marketing team and new business development team/sales teams on upcoming marketing initiatives- Continuously improve and optimize ABM program , providing robust data and metric analysis - Confirm and support TAM with complimentary content, positioning and messaging - Develop and manage marketing budgets - Monitor costs & individual campaign budgets- Manage vendor relationships- Supervise marketing team, including hiring, training, workloads, schedules and deadlines

Holly Springs, North Carolina, Us

Marketing Team Lead:Responsible for day-to-day operations of the marketing team, as well as industry events and email programs. Marketing Operations: - Budget management - building and maintaining the annual marketing budget, working with Finance to ensure the budget is effectively planned, phased, tracked, accrued and invoices are processed. - Marketing Qualified Lead SLA with Sales - manage the campaign briefing and lead hand-off process with Sales, ensure we optimized MQLs. - Certified Pardot Specialist - manage and maintain marketing automation software.- Manage Executive Dashboard - build quarterly MQL and Pipeline dashboards and update every week, ready for the Leadership team meeting. - Ownership of the marketing calendar and sprint planning process - coordinate across Marketing team to create and manage a central activity calendar and manage the sprint cadence for the team. Events:- Plan and execute our 2 flagship national tradeshows in addition to 8-10 regional events - Ensure we set clear MQL goals, hit our lead targets, manage and oversee booth logistics, manage the team's event schedule.- Drive the full event campaigns from planning to execution of pre, at, and post-show initiatives.- Manage our regional mid-tier creative and marketing industry partnerships - planning 12-month programs and engaging marketing colleagues to help execute these highly targeting programs across media. Account-Based Marketing: - Plan, implement, and manage a programmatic account based program to drive business initiatives in the organization. Email Marketing: - Third party email & list rentals - acquire and test 3rd party email lists to reach new audiences. - Email nurture program - build, deploy, and optimize automated nurturing programs for both newly acquired MALs, as well as returned leads from ales to drive future resurfacing. - Sales Standardized cadence - develop, deploy, and maintain a hybrid multi-touch email cadence for sales reps.

Holly Springs, North Carolina, Us

Marketing Operations: - Marketing Qualified Lead SLA with Sales - manage the campaign briefing and lead hand-off process with Sales, ensure we optimized MQLs. - Certified Pardot Specialist - manage and maintain marketing automation software.- Manage Executive Dashboard - build quarterly MQL and Pipeline dashboards and update every week, ready for the Leadership team meeting. - Ownership of the marketing calendar and sprint planning process - coordinate across Marketing team to create and manage a central activity calendar and manage the sprint cadence for the team. Events:- Plan and execute our 2 flagship national tradeshows - Ensure we set clear MQL goals, enable Sales team at the event, hit our lead targets, manage and oversee booth logistics, manage the team's event schedule.- Manage our regional mid-tier creative and marketing industry partnerships - planning 12-month programs and engaging marketing colleagues to help execute these highly targeting programs across media.

Holly Springs, North Carolina, Us

- Plan and execute industry events and sponsorships- Create and manage event timelines, strategies and logistics, and recap summaries- Event and direct marketing budget management and forecasting- Support the sales process through lead generation processes- Manage post-event lead follow up activities- Manage on site at events- Develop and execute email campaigns- Plan and develop webinar programs

Cleveland , Oh, Us

• Manage online presence• Develop and execute social media marketing plans• Develop and execute a Webinar program• Design and execute the DATATRAK Blog• Manage the DATATRAK CRO Connect Partner Program• Plan and execute email campaigns• Oversee all advertising; including press releases, collateral, white paper, case studies, web blasts, marketing slicks, etc.• Design and develop graphics• Attend marketing events• Assist in the management of the web site• Support the sales process

- Social Media: Set-up, update, maintain various accounts - Email Blasts - Press Releases - Marketing Presentations- Press Kits- Articles for ECP journals- Customer Relations

•Public relations for Applebee’s Local Flapjack Fundraiser Program (spanning three states) -Press Releases (40+) -Post Event communications -Tracking and Monitoring location activity•Writing press releases and media advisories for multiple accounts (25+)•Posting press releases and media advisories to multiple social media sites and community calendars•Writing and distributing mass mailings •Setting up, updating and maintaining multiple social media sites per client•Development and design of deliverable materials (including fliers, brochures and complete press kits)•Coordinated creation of give-aways for the Jimmy V Ride for Research (including contacting and procuring donations and assembly of give-aways)•New Product Introduction: Created step by step assembly instructions, participated in the creation of info-mercial (working with talent agency, casting, coordination of catering), and creation of press kit (developed CD, assembly and distribution)•Created Boiler Plate communication for client press releases•Trained on and used MyEmma and Vocus

Foster City, Ca, Us

•Assisting with project planning•Data tracking between various off-site locations using a data tracking system•Filing clinical study documents required by FDA and other world-wide regulatory agencies•Assisted Administrative assistant with Department meeting coordination•Creation of a new archive retention filing system •Development of a more efficient process to determine and identify documents meeting their record retention date The system and process was applied company-wide upon successful completion of the Biometrics Department review of archive files

B.A., Interpersonal & Mass Communication

Education record