Molly Conway Email & Phone Number

Boston, Ma, Us

Tel Aviv, Israel, Il

Building out the Product Marketing organization for Hunters Next-Gen SIEM, including Product Marketing, Technical Marketing, Partner Marketing, Customer Marketing, and Content Marketing

Palo Alto, California, Us

Led platform GTM for Carbon Black through 214% ARR growth ($210M to $450M), an IPO, and being acquired by VMware.Built and lead a team of product marketers responsible for:-SaaS endpoint protection platform and on-premise products-Services, including Managed Detection and Response (MDR) and Managed Threat Hunting-Technical alliances with key strategic partners and 100+ integration partners-Competitive intelligence and strategy-Analyst Relations

Palo Alto, California, Us

San Francisco, California, Us

Led GTM strategy for $100M B2B SaaS platform and helped establish the PMM team.• Repositioned Castlight into a new category, crafted new messaging, and drove it into the market. One year later 29% of the target market perceived Castlight to be in the new category.• Transformed GTM strategy from selling all features separately to selling a SaaS platform. One year later 76% of new customers purchased the platform, and two years later revenue had doubled, from $54M to $100M+.• Led marketing for the acquisition of Jiff, including the narrative and go-to-market plan for the integrated products.• Presented company vision, pitch, and demo to industry analysts and at national conferences. The WorldatWork conference presentation was rated more helpful and relevant than other sessions (rated 4.40/5.00 vs. 4.08 average).

San Jose, Ca, Us

Led Enterprise Networking in U.S. Commercial and Canada, markets with $2.8B annual revenue.• Identified opportunity to drive $45M in incremental revenue by creating bundles. Segmented customers, designed the ideal network architecture for each segment, determined bundle pricing, created assets, and enabled sales and partners.• Developed go-to-market pricing strategy for $8B LAN switching portfolio in response to competitor price drops. Analyzed street pricing and elasticity to determine if channel incentives or list price changes were necessary.• Created competitive marketing content and trained sales how to beat competitors for four major product launches.

Cupertino, California, Us

• Researched customer use cases for iPad, Mac, iPhoto, iMovie, and the Mac App Store and built roadmap business cases for Product Managers.• Led vendors in the design of a website used to gather feedback on the customer experience and keep customers engaged with the brand.• Spearheaded an initiative for the SVP of Worldwide Marketing to track how attitudes toward Apple products change over time. Wrote survey questions that would be inserted into all product trackers and provided plan for analyses.

London , Co

Consulted with Fortune 500 clients on messaging, pricing and packaging, branding, and advertising.Leadership and Teamwork:• Led key accounts in the insurance, QSR and CPG industries with a combined annual revenue of $1.7M.• Coordinated cross-functional project teams of 5-10 people, including programmers and project managers.• Collaborated with a team to create an innovative digital advertising tracking product. The team was honored as a finalist for Millward Brown's Marketing Forward Award (2008).Project Management and Analytics:• Analyzed 13 potential Super Bowl TV ads for Sprint Nextel, chose the most effective ad, and recommended changes to optimize branding and messaging. The ad was ranked a top five TV ad of the year by the Wall Street Journal.• Led research for Hostess that won the Advertising Research Foundation’s Gold ARF Ogilvy Award (2008).• Championed a new research technique for Sprint Nextel, resulting in a $100K+ contract to conduct a second similar study at their headquarters.

Mba

Ba, Industrial/Organizational Psychology, English Language And Literature