Schneider Electric Elite Certified Service Sales Partner of the Year - 2012, 2013, 2015, 2016Schneider Electric New England District Partner of the Year - 2015, 2016, 2017GE Critical Power Partner of the Year - 2012, 2015, 2016Develop and execute marketing and communication strategies for web and email marketing. Engineer SEO tactics and content management plan to generate online sales leads and improve conversion through compelling messaging. Develop strategic growth initiatives and respond to changes in the market place. Design and build marketing campaigns and manage a team of marketing contractors to execute new and ongoing initiatives.Continually expand and diversify the company's product line to grow sales by producing net new revenue through new vendor partnerships diversifying our offering in response to customer demand and industry trends.Developed a proprietary lead management process that grew service sales significantly from 2010 to 2017 making Power Solutions the fastest growing Schneider Electric reseller for Power and Cooling Services in North America every year since 2012 and the largest reseller in New England since 2013.Created and implemented an online sales lead generation program using email marketing and content management strategies to generate incremental sales and has grown our new customer acquisition by more than 20% each year with higher conversion rates.Established a content management strategy for social media, web, blogs, and email communication that has increased customer retention rates to 90% and can be sustained with limited human resources.Implemented NetSuite by Oracle, an ERP and CRM tool, in 2017 to increase overall sales efficiency, develop more targeted marketing segmentation, increase customer service responsiveness, and streamline accounting while reducing overall back office administrative expense.Manage web content with WordPress and execute email marketing campaigns with NetSuite and Constant Contact

Develop web marketing content for client organizations on a contract basis. Specializing in IT and technical content, I produce white papers, case studies, and bog posts for my customers for use in their end-user marketing.Recent projects include several blog series and case studies for a major energy management company and the development of a new corporate website for a B2B survey management company.Industry knowledge in Information Technology and the Cloud, Co-location data centers, and energy management coupled with excellent writing and marketing skills allows me to deliver highly-contextual and relevant web content to my clients.Currently accepting content development projects from prospective clients.

Embrace Home Loans Teammate of the Year – 2007Developed and managed direct mail campaign strategies including copywriting, testing, production, and reporting. Worked closely with external creative resources to design and produce compelling direct mail and marketing communications collateral for digital and print.Led cross-functional project teams to diversify core business. Directed a team of vendors and sales professionals to launch a new business division achieving profitability within six months of initial launch.Created and executed a new multi-channel customer retention marketing program that produced over $4.5MM of incremental gross profit in the first year Led a multi-department team to launch a new internet business division from strategy development to launchManaged the strategy development and communications for company rebranding including web development, collateral, and designImplemented and managed an automated lead management system for the new business divisionSelected by Executive Management as key stakeholder and thought leader for market research and communication strategies for cross-functional teamsCreated innovative strategy for web, print, and marketing communication campaigns for all business divisions including other organizations within the owner’s corporate portfolio

Strategic Planning, sales organizational planning, financial analysis, information design, and marketing communications including copywriting, art direction, desktop publishing with Adobe Creative Suite, and advertising campaign management.Client Projects of Note: North Sails (North Manufacturing Organization) – Standardized and documented manufacturing procedure for distribution to all production sites that reduced overall warranty claims in the first year. Truex Incorporated – Led a team and developed a Strategic Plan for presentation to the Board of Directors. TPI Marine Services – Launched new customer retention program and corporate website. Marketing management and communications development.Dawson Communications – Managed the marketing communications and advertising programs for several key accounts.

Supported consultant project teams for brand positioning strategy development through comprehensive primary and secondary marketing research, market analysis, and client presentation development.• Led marketing research teams in competitive and market analysis• Developed financial models and pro forma revenue predictions• Created client presentations from compiled research and data• Coordination of internal and external resources for creative development • Led client communication, project management, and project budgeting