Led and executed integrated marketing strategy for ArcheMedX, a B2B SaaS startup serving the clinical operations industry. I had responsibility and oversight of all marketing programs, industry and channel partnerships, and vendor management. Particular focus is in digital marketing, paid social, content marketing, thought leadership, demand generation, and events.

Head of marketing overseeing the entire brand and go-to-market strategy for a B2B SaaS company serving the burgeoning Amazon seller community. Led global team of 12 reports focused on marketing programs including: Demand generationDigital marketing (SEO, paid search, paid social, conversion optimization, trial signup) Content strategy and thought leadershipProduct marketing and solution marketing Audience engagement and organic socialDesign and UX

I led the end-to-end go-to-market and product launch for multiple software products, spanning analytics, structured content, Internet of Things (IoT) and data warehousing. Created $3M and influenced over $16M in pipeline.Built beta-to-GA launch plans and strategies for launch to $1 Billion in Total Addressable Market across the following industries:Life Sciences InsuranceFintechManufacturingTravelRetailCreated market messaging, collateral, thought leadership, technical assets and sales enablement materials.Recognized as top performer in business unit, Q3 2018. Previously I led the marketing for Cognizant Accelerator's external launch, including messaging strategy, content development, a NASDAQ appearance, and video production. I also oversaw the go-to-market strategy for Cognizant's Drone Analytics Information Services practice.

I developed and directed Cognizant's first successful client success content program, which became a sales enablement and marketing content factory. My primary focus areas were AI & automation, Digital Customer Experience, Data Science , and the Internet of Things. My content program delivered numerous asset types, including case studies, brochures, videos, webinars, win wire assets, blog content, as well as fed highlights for the company's earnings calls.This program directly impacted revenue, as assets were used in sales pursuits and client interactions daily. I oversaw a network of vendors to achieve scale, and managed a budget commensurate with the high value of this program.

I developed and oversaw the implementation of the strategic sales and marketing plan for a growing SAP services Partner (UX, CRM/eCommerce, and Mobile enablement, UI design and application development). Increased pipeline by 600%. Grew list by 85% and social audience by 90%.Overhauled digital marketing and solutions messaging, including refined value prop and positioning in a highly competitive technical services market. Managed development and performance of sales and marketing activities and staff. Oversaw event and digital marketing program, and corporate partnerships, driving lead generation and business development of SAP practice and enterprise mobility practice. Directed solutions/packaged offerings development, corporate branding, event marketing & tradeshow planning, digital marketing & SEO strategy, webinar and content development, digital advertising, and media relations/partner relations. I completed a full corporate rebrand including web, event booth, sales toolkits, and collateral development.

I designed and implemented innovative social media, interactive and online marketing strategies for clients and the agency. I developed high-performing initiatives that achieved real results in SEO and social media, continually achieving first page SERP rankings and growth in social reach. I directed client campaigns in social media, content marketing, and user community disciplines. I lead other marketing activities, such as trade show exhibits, blogging, and brand marketing.

Lead technical marketing strategist .

Managed multi-discipline team for high profile solutions reimplementation project, achieving 100% successful reimplementation.

Lead technical resource supporting and training 50-person sales department. Sales Division MVP 2005.