On the Vituity marketing team, I oversee the connection points and the continuity of stories told across channels and platforms with a special eye on social media strategy management. My responsibilities include reputation management, social listening and community building, performance reporting and insight analysis, thought leadership strategy, and designing an overall content strategy that supports key business goals.My goal is to tell the story of Vituity's family of brands through the unique perspectives of the humans behind it. I am also firmly committed to the professional development and personal growth of my team and prioritize supporting them to meet their needs and goals by addressing the realities of life and encouraging their authenticity and voice.

Managed digital marketing function including but not limited to website management and optimization, social media campaigns, content and communications calendar, and digital communications including weekly content calendar. Designed integrated conversion campaigns to fulfill simultaneous lead generation, acquisition & retention KPI's. Increased web traffic by 1200% YOY, decreased bounce rate to 19% and increased CTR of email and online advertising by 12%. Managed special projects such as R&D initiatives including journey map building, audience surveying and focus groups, database segmentation etc. Oversaw website redesign including contracting creative agency, XML sitemaps, CMS sourcing and working with key stakeholders to align vision for brand. Served as trusted business advisor to key stakeholders with continual industry benchmarking and competitive analysis reporting. Directed the Customer Success function (1 direct report/7 sub reports) including specific communication plans, budget oversight, training and team integration.

Drove the execution of partner agreements and negotiations to implement new features and technology on payment platform. Negotiated an SOW to 50+ retail distribution partners requiring them to upgrade their POS systems. Cultivated strong client relationships while designing mutually beneficial modes of growth for 50+ retail and financial services products simultaneously. 100% accountable for securing client marketing funds and participation in key initiatives including co-marketing efforts and new distribution opportunities.Acted as the subject matter expert partner for sales teams to acquire new partnerships by leading presentations on current performance, forecasts, industry trends and sharing success stories. Managed development of new brand identity for strategic re-loadable financial service products to directly improve consumer/retailer experience.Sold-in and managed launch of new brand and product upgrade into over 15,000 stores, online and with a mobile application. This effort included spearheading sell-in efforts, overseeing product testing, and launching multi-faceted go-to market marketing initiatives.Led several cross-functional "tiger teams" to develop company-wide process improvements. This includes marketing and signage production as well as contributing to the Operational Excellence team for the entire organization.

Entrusted by various event industry leaders to build solid client relationships and source quality new sales leads. Event attendance ranging from 50 - 10,000 guests. Produced large corporate and non-profit events including meetings, conferences, trade shows, galas, auctions, fundraisers, and the SF Symphony's bi-annual Black & White Ball (40,000+ attendees).Organized meetings including room rentals, hotel blocks, BEO management, and all travel arrangements. Designed conceptual events to assist in sales and marketing endeavors such as driving traffic, social media presence and influencer campaigns, brand awareness, and fundraising. Hired and managed all production coordinators and sub-vendors including creation of schedules, time lines, invoicing, contracts and floorplans.

Executed events ranging from 20-1,000 guests throughout North America including travel and travel communications, entertainment, F&B, A/V, decor, etc. Responsible for on-site team management including union teams, client teams, vendors and internal support teams. Drove the sale of an event from sourcing venues and vendors, compiling pricing, and writing proposals and contracts. Designed custom event experiences to align with client's specific marketing and PR goals offering attendee feedback collection, ROI data, and additional analysis and reporting as requested. Responsible for maintaining and reporting on budget requirements, invoicing, and payment reconciliation.

Planned and executed quarterly media placement based on community-specific market standings, budget, housing and employment market research. Worked in partnership with sales teams to ensure marketing efforts were strategically and successfully targeted based on sales goals. Assisted sales teams in lead generations, gathering of lead data and strategic analysis of the quality of traffic driven to each community. Oversaw and managed creation of all collateral, graphics, and advertising efforts through the management of various agencies. Developed community-specific branding to increase awareness in a saturated market. Oversaw structural design and interior layout of all sales offices to coordinate with community brand.

Determined target market for community development based on various demographic, competitive and market condition analyses. Oversaw start-up of new communities by developing specific brand including name, theme, concept and logo. Developed and maintained brand guidelines, collateral material, and website for each community. Managed interior design, showcase of options, color architecture, landscape architecture and signage programs for model parks and sales offices. Planned and executed various events to generate new traffic or to appreciate current customers. Managed several half-million dollar budgets with 100% accountability. Conducted focus groups and surveys of buyers and non-buyers.