Molly Mcdermott Walsh Email & Phone Number

New York, Ny, Us

Three Lines Consulting - a creative consultancy that focuses on building, scaling and modernizing customer touchpoints for heritage brands. With nearly twenty years in the luxury and design sectors, Molly brings clients a fresh perspective, proven results and her curated network of specialists. She takes a holistic approach to business transformation combining organizational strategy, creative marketing and team development to help companies achieve their full potential by identifying new opportunities and providing strategic support through moments of change. Working With:* Legacy Companies & Heritage Brands* Product Manufacturers* Startups * Non profit organizations* Individuals (Founders & CMOs/VP Marketing)How:* Fractional CMO engagements* Brand & Marketing Strategy: Assessment, Strategy, Execution Oversight* Startup Brand & Marketing Strategy Workshops* Marketing & Leadership Coaching for Individuals * The CMO Sprint - a 6 part coaching sprint

Meli means better, and that is the ethos we bring to our beer. Created at the Massachusetts Institute of Technology, our recipe merges tradition with cutting-edge science, resulting in the first American beer brewed entirely with quinoa as the grain base. Our business is proudly woman owned and operated.

Los Angeles, California, Us

THE BOARD is network of value-driven consultants that have held high positions at global companies, agencies or successful start-ups in the consumer lifestyle space. We are re-writing the role of vetted consultants and what it means to be your company’s board of experts. wearetheboard.co/

Austin, Texas, Us

Fractional CMO and support for founder of Stuga, the premier DTC Scandinavian flooring marketplace. Building out the marketing strategy, team, processes and growth capabilities - making every step beautiful.

The Chamber of Mothers is a nonpartisan 501(c)(3) uniting mothers as advocates to create a better America. Join us.

New York, Ny, Us

Proud Year One member of Chief, the private network focused on connecting and supporting women leaders.Chief is the only organization designed for women seated at or around the table. Our members are rising leaders making decisions today and influencing change tomorrow.

Us

Inspired by their mission to transform design and development practices to support healthy buildings, ensuring equitable access to vibrant public and private spaces that support optimal quality of life. Achieved through Fitwel certification in partnership with the CDC and working towards incorporating Health into all aspects of ESG for true market transformation. Joined as Fractional CMO to support the rapid growth of the team during the expansion of their new business unit, Active Design Advisors Inc. Developing the marketing strategy, team, and processes while supporting the recruitment and on-boarding of full time CMO.

Wappingers Falls, New York, Us

Transformed DTC brand extension for legacy lighting design group with compelling rebrand, website redesign, holistic marketing strategy, proposed CSR and full funnel orchestration for +220% revenue growth post redesign. * Overhauled existing brand with new brand look & feel, tone & voice, positioning and GTM strategy, moving away from overused tropes. * Redesigned DTC website to educate and inspire a consumer that lacked knowledge of the lighting product category, balancing trend and functional support.* Delivered explosive revenue growth, including: +72% conversion rate, +166% new users, +208% revenue from social, +152% revenue from SE), +614% revenue from email. Overall revenue increase +220% post rebrand and redesign. * Developed comprehensive marketing strategy to build lasting engagement with targeted efforts across brand, product, content, influencer, social media, performance and PR/communications. * Integration of marketing tech stack with fully custom backend to enable scale. * Introduced CSR program including partnership with I Support the Girls.

Seattle, Wa, Us

Established marketing strategy for luxury American design company with 4 brands in growth stage; senior leadership team. * Developed first comprehensive marketing plan for 20+ year company focused on trade, homeowner & B2B, incl new social channels* Successfully launched furniture brand with PR, partnerships (with The Urban Electric Co.), events, podcasts, and digital marketing, increasing market share* Created launch plan and overall strategy for software division incubated by Henrybuilt, incl SaaS and remote working apps* Improved internal and external communications with new comms/content strategy and internal processes* Built thought leadership profile of CEO/Creative Director for industry expertise, speaking opportunities and media coverage* Senior leader in NY SoHo Showroom, mentoring junior staff and providing leadership to growing, diverse team

Wimborne, Dorset, Gb

Spearheaded all elements of the brand in North America, including channel marketing plan across all customer types by leveraging color and design industry expertise in brand, digital, insights, creative and content. Continually recommended best working practices with the UK and within the NA marketplace to drive continued growth and improvement. * Developed the NA communications strategy involving paid, owned and earned on- and off-line media and influencers (such as Lewis Miller, Eyeswoon, Roman & Williams, Kelly Wearstler) while managing all third-party relationships including agencies and ambassadors. * Created innovative programs to reposition the brand, strategize customer segmentation and targeting to increase market share. Led to a 12% increase in sales and vastly improved global marketing strategy. *Refined sponsorship strategy to position brand culturally with leading design personalities and art institutions including: * Werner’s Nomenclature Palette with Roman and Williams at the Guild * MoMA (including Frank Lloyd Wright exhibit, ITEMS: Is Fashion Modern exhibit and the reimagined opening Fall 2019) * The British Galleries at the Metropolitan Museum of Art designed by Roman and Williams * LACMA, The Huntington Gallery and more* Devised and employed successful disruptive tactics to drive revenue, including the creative retail design for new LA flagship showroom and partnerships with Anthropologie Marketplace.* Drove advanced marketing strategy across all channels of distribution including owned showrooms, 3rd party/stockists, online and trade with 12% growth YOY, 18% increase in showrooms and 27% increase in web sales.* Improved the global social media strategy, content production and digital outreach to appeal to the core demographic, boosting the Instagram audience from 40K to 650K.* Provided exceptional remote team leadership, integrating and bridging intl teams for maximized productivity.

Carlstadt, New Jersey, Us

Directed the strategy and execution of key programs such as Color of the Year, Fashion Color Report, color consulting engagements, trend forecasts, transformative digital solutions and new product launches in order to increase brand presence globally in design industry to drive product sales, licensing, trend forecasting and consultation services. Implemented and evaluated the success of global marketing efforts across various markets and regions in order to improve. * Worked alongside VP of Marketing to develop comprehensive brand strategies to drive 12% revenue growth, increase brand awareness/loyalty and educate the market on value proposition. * Transformed the Color of the Year program to include new media tactics and experiential events with 3.2B media impressions in one month, increasing global exposure by 300% in 2016. * Oversaw the selection and management of the brand’s global industry partners/affiliations, and public relations, creative, social media support, influencers and media agencies to improve brand image.* Developed and implemented multi-touch marketing campaigns including print and online advertising, social media, brand partnerships and PR for consulting projects and new products, building an elevated brand presence across multiple markets.* Spearheaded critical projects, including launch of Pantone Studio app launch and key partnerships.

Carlstadt, New Jersey, Us

Union, New Jersey, Us

Reinvigorated trade wallpaper, wallpaper and fine furniture brand during the transitions post 2008 recession to be more relevant, on trend and accessible. Led strategy on advertising programs, show house presence, retail and design center events and trend presentations. Launched digital marketing presence for brand including social media development, web design consultation, and email newsletter enhancements.

Marketing consultant for local contract Security firm during the recession. Developed brand and marketing collateral, engaged industry associations, and overall shaped firm strategy.

Le Locle, Neuchâtel, Ch

Collaborated with North American Marketing Director to customize brand marketing initiatives catered to ultra affluent clientele in North America, including strategy and distribution of press kits, press releases, newsletters and marketing collateral. Cultivated and orchestrated luxury events, charity dinners and the Baselworld watch show in Switzerland guaranteeing all events ran smoothly and efficiently.

Antwerpen, Be

Strategically planned and cultivated new luxury branding for high-end jewelry brands within larger wholesale diamond business, building all marketing collateral, public relations, media planning from inception to implementation

Supported the marketing manager and sales team to ensure brand marketing activities were consistent, timely and on budget for both bridal and diamond jewelry lines distributed by major retailers nationwide

Ba, English

Leadership Coaching For Organizational Performance Certificate, Organizational Leadership