Molly Mchaney Email & Phone Number

Atlanta, GA, US

Portland, OR, US

• Crafting engaging copy for blogs, guides, and social media promos to drive brand awareness and increase user engagement.
• Collaborating with cross-functional teams to optimize landing pages and SEO content for maximum visibility and lead generation.

Mclean, Virginia, US

Developed over 200 social media promos for various state run insurance programs. Edited and wrote plain language content for government insurance websites.

Stamford, CT, US

Performed research, writing, and SEO projects for Gartner as a freelance consultant via Primary Talent Partners for several projects.

New York, US

Leading Employer branding, talent attraction, marketing, and content writing efforts for a variety of clients and industries.

Boulder, Colorado, US

San Jose, CA, US

Supporting Cloud and Compute Products and Solutions for Cisco

Santa Clara, California, US

• Writing/editing API white papers, tech guides, blogs, and video scripts collaborating directly with engineers.
• Posting videos on YouTube channel and other internal and external channels for partners.
• Formatting Word templates and verifying technical details for API documentation.
• Attending meetings as needed to gather information from SMEs.
• Developing and implementing grammar, style guide, and strategy training for seven international engineering teams.
• Utilizing Jira to manage tasks in an Agile environment.

• Maintained project management editorial calendars in marketing and product/promotion projects
• Wrote Whitepapers, blogs (ghostwritten), eBooks, and other long-form content around Thomson Reuters award-winning tax prep APIs.
• Managed projects in tandem with marketing managers, designers, and UX team to complete goals
• Kept within product/content launch initiative deadlines
• Developed and maintained publishing schedules with internal and external teams
• Created Web copy, ad copy, social media copy, email campaign copy and thought leadership

• . Managed insurance market pages supporting Medicare as Project Analyst/Coordinator
• Uploaded new and replacement pdfs into Sharepoint CMS on the provider and member markets
• Managed content using Scrum, Jira, Content Management Systems, and Aprimo
• Filed documents in Aprimo to go through compliance, legal and state requirement audits
• Edited documents as needed to meet compliance and state government Medicare requirements
• Assisted with SEO optimization and strategy

• Created voice over copy for over 30 video scripts for IBM to support B2B and B2C efforts as well as API demo scripts.
• Edited and updating existing B2B videos to bring them up to date
• Collaborated with marketing managers, animators, and sound production
• Worked independently under tight deadlines

• Developed project management experience meeting deadlines and organizing launches
• Used Demand Generation to grow leads and utilizing Marketo with The Pedowitz Group
• Wrote and edit case studies on relevant marketing topics/clients of TPG
• Created social media as copy and strategy, TPG content bank (i.e., Facebook, LinkedIn)
• Edited eBook for optimum use into sections and write intros/conclusions for each
• Developed and wrote Web copy as needed to promote TPG Marketing services

Armonk, New York, NY, US

• Strengths in copywriting, project management, content strategy, SEO, navigation, APIs
• Project Management experience utilizing Drupal, Agile, SharePoint, and Oracle.
• Create product launch roadmap and develop timelines for content optimization efforts
• Functioned as support contact between product owners and managers
• Wrote net new and edited copy existing API product/services/solution
• Developed web pages to tell cohesive stories for IBM product and solution launches

• . Managed projects and deadlines both independently and with teams
• . Strengths in copywriting, content strategy, SEO, Social media, IA, navigation, functionality, and layout
• Wrote blogs and articles
• Created print marketing material for various companies
• Audited content for customer optimization marketing websites and brand collateral
• Worked within Agile, and Scrum processes to complete tasks efficiently

Boston, Massachusetts, US

• Created, analyzed and improved content for large-sized companies such as Delta Airlines/ Home Depot.
• Managed a team of 6 junior designers and writers
• Consulted with clients weekly to develop/implement large-scale social media strategies
• Published promotions, special travel sections, ghost blog / write daily FAQs for Delta Airlines

Armonk, New York, NY, US

• Managed and trained team of junior writers through two content system migrations
• Developed/ managed Web content for life sciences, healthcare, finance, and Women Led Business industry Web sections of the Small and Medium Business Center
• Lead online content meetings weekly with developers, UX teams, designers /junior writers
• Analyzed weekly user traffic and presented reports to the internal marketing managers weekly
• Created SEO strategies in marketing, social media and Web sites to promote new products

London, London, GB

Wrote explanatory technical text to accompany easy to use programs that interfaced with legacy computer systems.

US

Wrote content on the Web site and added value content such as articles, interviews, career profiles. Acted as the first-line responder for technical support questions.

Atlanta, GA, US

Created content online for the first Web version of the newspaper.Managing addition of "Happening" and events, movie and book reviews, and other added value copy.

Bachelor Of Arts, English/Creative Writing

Metal Smithing, Glass Fusing, Metal Smithing, Precious Metal Clay, Lampworking

Bachelor'S Degree, English Language And Literature/Creative Writing