Sr. Marketing Communications Specialist Iii
CurrentDrives marketing communications business strategies. Manages budget, PR, media relations, social media, business unit messaging and positioning, product launches and promotion, sales collateral and event marketing.• Manages a $500K+ fiscal budget to support two fastest growing business units.• Establishes annual marketing campaigns to support two business units that offer multiple product lines into varying industry markets with the intent to maximize cross-sell opportunities. Initiates advertising plans, email and social media campaigns, video production, web promotions, press releases and events.• Collaborates with multiple business unit marketing teams to develop and execute sound product launch plans as well as creates and executes comprehensive marketing campaigns to nurture product promotion.• Coordinates messaging for over 20+ global annual events to grow multiple industry-leading brands. Establishes booth design and high-visibility pre- and post-show promotion through event websites as well as email and direct mail initiatives.• Advises multiple global cross-departmental teams to successfully execute on tight deadlines, advance simultaneous projects and adhere to forecasted budget.• Mentors global colleagues to ensure consistent and accurate messaging• Consistently recognized for strong leadership and highly efficient coordination skills, as well as tenacity by colleagues and supervisors.