I lead marketing for DTI, a CA non-profit supporting the economic and commercial development of the Space Industry. Through strategic partnerships with SpaceWERX, the State of California, and as the Aerospace lead for both California's Space Industry Task Force (SITF) and Los Angeles County, we use our collective resources to help small business firms scale and thrive in the New Space Economy.Our headquarters, known as THE BR-DGE is a 16,000 square foot Collaboration Hub located in the Aerospace Capital of the world, El Segundo, California. THE BR-DGE is the center of gravity for space innovation between entrepreneurs, technologists, brands, private organizations and government. It is the proving ground for a deliberate public-private partnership, and where we help companies "bridge" the valley of death by providing education, funding and mentorship through our Signature Program, I2A (Innovate to Accelerate).I oversee branding, digital marketing, web production, acquisition & growth, partnerships, content, and events.

Oversees a B2B and D2C team of marketing managers specializing in product, digital, social, content, advertising, PR, partner, events, and trade.Manages relationships with Magic: The Gathering, Dungeons & Dragons, and Pokémon licensors and marketing teams.Optimizes annual budget resulting in the reallocation of over $600K in non-performing campaigns into higher performing ROIs.Leads continuous improvements of the quality of work by gathering qualitative and quantitative analysis and optimizing copywriting, design, photography, and campaigns leading to stronger content performance and business relationships.Oversees and executes 25 trade and consumer shows per year and streamlines recurring costs. Shows include New York Toy Fair, Gen Con, Essen, Nuremberg, etc.Develops omnichannel campaigns including high-profile B2B partnerships.Developed a high-performing digital marketing team who runs autonomously.Produce media and advertisements and purchase media across digital platforms including ConnectedTV. My holiday campaign sizzle reels achieved over 3MM impressions, 500K views, and 15% completion rate.

Directed an integrated creative, marketing, program, and development team through strategy and execution of marketing and media initiatives to grow engagement with PragerU Kids entertainment and education programs.- Increased video views from 800K to over 5M total across all channels.- Produced a brand ad driving nearly 700K views across social media.- More than doubled email subscribers from 26K to over 68K.Conducted monthly analysis of animated and live-action series to evaluate ROI against viewership and level of production effort.Generated performance marketing and strategic analysis.

Managed a B2B and tech marketing team dedicated to maintaining shop count and driving acquisition for an international florist network of +12,000 members.Directed strategy and execution of digital marketing, including overseeing the B2B website, developing new content, social media, email marketing, search optimization, and monthly analytics reports. Executed a website redesign focused on streamlining holiday content, which drove a +200% increase in page views over three holidays.Oversaw strategy and execution of offline content, localized and distributed to all shops, including Teleflora branded in-store merchandising, apparel, magazines, and direct mail.Managed Trade Advertising and renegotiated business terms to reduce international print publication budget by 50% without sacrificing ad placements or frequency.Presented performance reports at all-hands meetings, post-mortems, regional and national sales meetings, and trade fairs.Responsible for a $1.5M department budget, reforecasting, and setting annual budgets.

Recruited by a world renowned visionary to join a tech startup focused on inventing new and innovative ways to make everyday products safer and healthier.Launched social media channels and marketing for all HHO brands to support patent applications, managed email marketing, influencer, media campaigns, and trade shows.Developed relationships with partners at NASA, AEG, AXS, ROK Mobile, Congressmen and women, healthcare executives, and entertainment executives.

Managed a scrum team responsible for writing product requirements, holding daily stand-ups, greenlighting and sizing tasks, and retrospectives, while operating in two-week sprint cycles following agile project management in the Fibonacci method.Led the redesign and launch of new category web pages, including foxsports.com/soccer, /soccer/fifa-womens-world-cup, /golf/usga, /presspass/fmc_personas_cpt.Served as point of contact and power user for FOX Network global elements, including analytics integration, internal search, recommendation engine, SEO, and video player.

Recruited for a new Product Management team to execute the production of the native app, Disney Applause, from inception through sim-ship release in Google Play and Apple Stores in just 7 weeks.Partnered with Legal and Privacy teams to customize and create a safe user experience for the under 13 audience.The Disney Applause app is solely responsible for driving nearly 30% of all video submissions to the Sing Your Frozen Heart Out contest.Locked down all UGC, contest, and sweepstakes use cases to build out the back-end to hook into all necessary technology services.Prototyped and user-tested a social networking app for the Disney Princess franchise.

Managed the Disney.com/Games website and brand and was quickly promoted to overseeing the Disney Junior brand, websites, email marketing, run of site ads, digital marketing campaigns, and online games and activities.Fostered relationships with integrated Disney.com, Family of Business, Partnership Marketing, and PR teams to negotiate promotional placements for digital campaigns, events, and large 360 marketing campaigns including a Time Square takeover, and global Disney Store and Parks & Resorts activations. Communicated monthly performance reports to internal leaders and Network executives.

Managed Disney.com/Games Product including site programming, overseeing editorial campaigns, integrated marketing, and site metrics.Compiled and distributed Omniture, Trend and Moderation Reports, and forecasted future trends in the marketplace.Launched synergy campaigns with internal business units to strengthen the Disney Games brand including high score game brackets, game challenges, and seasonal events.Partnered with product development and ad sales teams to evaluate and license third-party game content for Disney.com network.Wrote Creative Briefs, Requirement Documents, Functional Specifications and Test Plans for new products, and project managed the deployment of new products.Maintained and utilized expertise in publishing tools, including Content Management Systems, Development Environments, and Digital Assets Libraries.*Awarded People's Voice Webby Award for Best of Gaming Websites, 2012.*Nominated for Webby Award for Best of Gaming Websites, 2012.

Coordinated and allocated staff resources towards multiple concurrent projects for major clients including the National Football League, Cabbage Patch Kids, Bigfoot Presents Meteor the Monster Truck, and Development for a Virtual World.Prepared and managed Statements of Work, Budgets, and Schedules. Supervised 3rd Party Developers, Art Directors, Designers, Producers, Programmers, Copywriters, and Video Editors.Worked closely with clients’ marketing teams to conceptualize and design creative marketing content including digital campaigns and online advertisements.Developed and launched the Play 60 online brand for the National Football League.

Managed relationships with agents and casting directors.Created and Managed client’s marketing materials including biographies, press reels and press books.

Pitched actor and writer clients to producers, agents, showrunners, and studio and network executives for auditions and meetings.Marketed client films for domestic and international film festivals, and managed Jeff Goldblum’s ‘Pittsburgh’ through the Tribeca Film Festival.

Completed a college internship at Entertainment Tonight and The Insider. Hired on full-time in the role of a Production Assistant after completing my internship.Held a variety of roles including receptionist, assistant to talent, and associate photo director where I negotiated photo licenses involving significant financial terms and exclusivity for show segments.

Television Development Production at Nickelodeon, 2003.