Molly Newcomb Email & Phone Number

Seattle, Wa, Us

• Manage a team of 7 and a portfolio of e-commerce clients to ensure all clients are aligned with the fast-paced testing strategy.• Build strategy and launch marketing campaigns across channels including Facebook, Pinterest, Snapchat, TikTok, Google Adwords, Bing, and LinkedIn.• Collaborate with the design team to build out and execute a full-funnel creative strategy across platforms.• Deliver weekly performance reports analyzing data trends and recommend data-based optimizations. • Monitor the health of accounts to assure KPI targets are met and analyze the successful aspects from testing for future optimizations. • Identify new campaign opportunities for growth to achieve efficiency and scale.

Bellevue, Wa

• Utilized in-depth knowledge in qualitative and quantitative database marketing website visit behavior.• Analyzed data through a business, industry, and marketing lens to solve and develop solutions for clients. • Made data-driven decisions and actionable insights to optimize clients' ROI.• Improved user experience through UX design recommendations based on click behavior and A/B testing to increase site KPIs.

Seattle, Wa

• Analyzed data of booking trends with Tableau and Yield Management System, in addition to internal reporting, to develop and implement pricing strategies for Alaska Cruises to optimize margins.• Audited all Travel Agent and Direct Marketing publications.• Coordinated with Sales Managers to create custom Alaska tour itineraries and pricing for accounts.• Maintained reporting on 16 separate worldwide Cruisetours.• Communicated sales strategy and actions to upper management monthly.

Seattle, Wa

• Performed Cruisetour audits on hotel, tour, and land packages, to set costs with maximum productivity for Australia & Alaska products. • Collaborated with the Product Manager for analysis and forecasting of Cruisetour products. • Developed worldwide land packages in the POLAR reservation system. Served as a POLAR system expert for all cruisetour products. • Created a comprehensive analytical report combining all three Fairbanks hotel blocks, forecasts, and sales to support usage recommendations to upper management.

Seattle, Wa

• Managed hotel capacity for cruisetours to meet contract requirements with third-party hotels. • Prepared status reports, adjusted and communicated allocation changes to upper management and vendors regularly.

Seattle, Wa

• Generated, customized, and problem-solved reservations.• Gained responsibility for additional products including Princess Australia, Princess UK, Casino Department, and Westmark Hotels.

Lexington, Ky

• Conducted research for a Lexington Solid Waste survey on residents’ willingness to recycle. • Organized past data collection in the main storehouse of economic data on the state of Kentucky.

Culver, In

• Cabin leader to 12 girls, taught 5 daily classes, coached cabin games, organized multi-cabin activities, kept pre-teen drama to a minimum, and everything in between.

B.S. In Economics

Activities and Societies: Economics Society, Club Field HockeyDean's List

International Economics, Economics Of The Arts