Molly Norton Email & Phone Number

Independence, OH, US

I am currently seeking my next opportunity in social media and influencer marketing. Please contact me via LinkedIn.

• Oversaw organic social media channels, influencer marketing and community management for the KAY Jewelers brand. Developed a social-first creator-led content strategy to shift the perception of KAY. Managed a team of.
• Developed the brand’s first comprehensive social media playbook strategically defining approach and differentiating platform-specific tactics, improving the cohesiveness of KAY’s social media presence
• Led the social media and influencer marketing for New Year’s Eve 2021-2023 with a cohesive program including a hashtag challenge that broke TikTok records in 2021 by garnering 3.3B views in three days
• Launched a creator content studio in 2024 supporting the new creator-led content strategy, reducing non-social-friendly brand creative in the paid media mix
• Managed over ten influencer campaigns annually, both in partnership with an agency and directly, achieving over 45M impressions and more than 5M engagements in 2023
• Created an influencer gifting program aligned with social media trends promoting NFL and Disney-branded jewelry, successfully reaching thousands of accounts while only incurring product costs

Fairlawn, Ohio, United States

• Drove paid and organic social media creative planning and development for all KAY social platforms to support key brand initiatives.
• Planned all KAY social content, following a full-funnel content strategy, ensuring the creative in market resonated with the targeted audience creating more efficiencies between digital marketing and creative design.
• Implemented the first KAY influencer marketing strategy, partnering with influencers enhancing brand perception and relevance
• Established a successful brand ambassador program, growing from a pilot of three to averaging 10 year-long influencers, with the program consistently achieving a strong average engagement rate of 8%+
• Executed both the influencer and social media support for several events, including on-site influencer management and social media content creation enhancing the reach of brand led events

Cleveland/Akron, Ohio Area

• Hired to launch KAY Jeweler’s visual social media platforms, Instagram and Pinterest but grew to manage both KAY and Jared the Galleria of Jewelry channels, including community management, content planning and.
• Developed user-generated content strategy across Instagram and e-commerce site allowing the site the visuals needed to enhance customer experience
• Planned and coordinated social media photoshoots creating holistic and relevant social media campaigns across platforms

Cleveland/Akron, Ohio Area

• Assisted on various branding projects, mainly focused on planning and executing product displays within top retail environments.
• Reinvigorated the brands’ social media presence as community manager, driving up organic likes as well as fan engagement
• Acted as project manager while collaborating with various departments developing a variety of solutions on a retail level
• Partnered with sales and creative departments utilizing global licensing partners developing promotions to increase sales

Cleveland/Akron, Ohio Area

Worked in a small team to plan a ride and drive event for our client, Subaru of America. This involved logistical planning such as flights, hotels, registrations and customer service.

University Of Dayton

Selected through a rigorous process to compete in this unique and comprehensive Holistic Marketing Strategy Competition. In teams, I worked closely with P&G and faculty to research a brand and it’s target market in order to develop an aggressive, viable, innovative, and truly holistic marketing campaign. This program includes extensive use of P&G.

Dayton, Ohio Area

I was a marketing intern for the University’s A10 volleyball and men's basketball team. I was responsible for running the game day operations including promotions and music. Other tasks included engaging the crowd in the game and making sure the game ran smoothly including the A10 championship volleyball game. Office hours include prepping promotions and.

Dayton, Ohio Area

I allowed the Office of Admissions and Financial Aid to stay open past office hours for out of state callers. I assist the prospective students with any questions or concerns involved with the admission process. I also work in the marketing department where I am responsible for edits on the University's many websites including pictures and content.

Mentor, Ohio

Managerial work including filling out the daily books, opening and closing the store, counting down the drawers, along with regular crew work. I managed all the crew members on the shift by making shift plans and organizing the group. Major accomplishment achieved at this job was a promotion from crew member to shift leader which increased responsibilities.

Dayton, Ohio Area

As an intern for the Dayton Air Strikers, (a professional basketball team in the Premier League) I was responsible for promotions and also for running the VIP room. I also helped at promotional events at the team's sponsor restaurants.

Bachelor Of Science In Business Administration, Marketing, International Business, Communication

Activities and Societies: Alpha Kappa Psi, School of Business Study Abroad, Rosetta Digital Marketing Challenge In a group setting we.

High School Diploma