Molly Nutting, Mba Email & Phone Number

La Grange, Il, Us

Greater Chicago Area

• Led marketing team, which focused on developing and implementing B2C marketing strategies designed to generate new leads and applications.• Developed lead generation cross-channel strategy, which included social media, paid search, display, direct response TV, direct mail, radio, video and online channels. Increased overall leads by 40% year over year.• Managed annual marketing budget, and optimized campaigns to maximize efficiency.• Developed and motivated team members to create a high-performing team culture.

Greater Chicago Area

• Developed and implemented consumer-focused marketing strategies designed to increase member engagement and retention.• Created a member onboarding campaign to help educate over 800,000 new and renewing subscribers on how to use their insurance coverage. The campaign consisted of interactive video, email and direct mail channels.• Supported enterprise-wide efforts to increase the ease of doing business with Blue Cross and Blue Shield. Focus areas included online shopping, member renewal and mobile applications.

Niles, Il

• Managed the marketing strategy and budget for the company to increase business from new and existing customers.• Focus areas included managing AFN’s website and SEO, producing sales collateral, creating the annual advertising schedule, coordinating public relations outreach and developing campaigns for prospective and current customers.• Led corporate re-branding initiative to differentiate AFN in the marketplace. • Researched competitors and current brand perceptions to develop updated messaging that highlighted AFN’s competitive advantages. • Deliverables included a new company look and feel, new sales collateral and an updated web presence. Traffic to the website increased by 43% in the first two months.

• Managed the marketing strategy and budgets for four units of CNA to help each unit reach its annual goals.Responsibilities include writing copy, managing internal and external communications, creating sales promotions, producing sales collateral and organizing the media plan for each unit.• Coordinated the biweekly electronic newsletter directed towards CNA agents. This newsletter reached 6000 agents and had an average open rate of 32%.• Managed re-branding efforts for two units within CNA to help these divisions align with CNA’s corporate strategy.Tasks included researching current audience perceptions to create new key messages and branding guidelines, updating the look and feel of each unit and creating a marketing plan to launch each updated brand.• Coordinated projects with CNA’s advertising agency and internal parties to ensure the efficient completion of each task.

• Managed direct mail campaigns for clients; involved coordinating and scheduling campaign components across channels, vendors and internal parties.• Assisted in a re-branding initiative for the company. • Coordinated two educational conferences for preferred MarketerNet customers and prospects• Managed the relationship with MarketerNet’s public relations firm to facilitate the release of case studies, news articles and press releases.• Communicated with MarketerNet clients through targeted email campaigns.• Coordinated the development of product demonstrations and training.• Controlled the company’s tradeshow schedule and organized the activities for exhibiting and attending each show.

Mba, Marketing, International Business

Bfa, Graphic Design