Molly Janssen Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri Area

Kansas City, Missouri Area

Kansas City, Missouri Area

• Establish and maintain scalable processes that ensure best practices in campaign and lead management.• Plan, develop, and execute demand, lead generation and nurture programs for B2B corporate marketing campaigns• Drive continuous improvement and innovation for sales tool integrations, personalization and segmentation capabilities, lead-score modeling and database management, and webinar integrations• Assign leads to the business development team, coordinate their schedules for… Show more • Establish and maintain scalable processes that ensure best practices in campaign and lead management.• Plan, develop, and execute demand, lead generation and nurture programs for B2B corporate marketing campaigns• Drive continuous improvement and innovation for sales tool integrations, personalization and segmentation capabilities, lead-score modeling and database management, and webinar integrations• Assign leads to the business development team, coordinate their schedules for appointment-setting, constantly monitor and track their progress, and follow up with team members as frequently as needed to encourage conversion. • Conduct weekly meetings with business development team members to measure success, make improvements in processes or messaging, and hold the team accountable for follow-up.• Manage all CRM training and best practices, input/manage lead and deal information, and generate reports as needed by business development, marketing and executive management. • Streamline and improve efficiencies in sales processes, tracking, scheduling and reporting. • Generate, format and scrutinize prospect lists. Append and source data to improve list quality, and effectively manage prospect information to enhance lead generation campaigns. • Manage data and email campaigns in EML’s prospect database and email marketing tool. Show less

Kansas City, Missouri Area

Kansas City, Missouri Area

• Led CPC and CPM marketing strategies across traditional and digital channels and provided account management to five clients.• Responsible for client achieving enrollment goal for the first time in five years.• Analyzed daily, weekly and monthly reporting and clearly communicate results to clients and internal teams.

Phoenix, Arizona Area

• Increased credit card application rate by more than 150% during Get in the Game digital campaign• Launched five websites including elevateaz.com and arizonabusinesstoday.com, and promoted the "Elevate AZ" concept during Super Bowl XLIX• Managed project for new website on Adobe Experience Manager• Collaborated with designers, product marketers, and external teams and industry experts to produce relevant content that met the needs of both key stakeholders and our audience• Grew… Show more • Increased credit card application rate by more than 150% during Get in the Game digital campaign• Launched five websites including elevateaz.com and arizonabusinesstoday.com, and promoted the "Elevate AZ" concept during Super Bowl XLIX• Managed project for new website on Adobe Experience Manager• Collaborated with designers, product marketers, and external teams and industry experts to produce relevant content that met the needs of both key stakeholders and our audience• Grew email list organically, not through bought or rented lists• Managed various email campaigns, including the template designs, calls-to-action, and content used in our email sends• Segmented lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)• Measured results and optimized the lead nurturing workflows for these segments to convert leads into customers• Worked to minimize list decay and unsubscribes while increasing the productivity of our email sends• Managed technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads• Created and maintained metrics reports on marketing activities, effectiveness, and business impact• Analyzed marketing data to develop insights and make recommendations on areas for optimization• Monitored and maintained data quality within Silverpop• Built and managed the company’s social media profiles and presence, including Facebook, Instagram, and LinkedIn• Monitored and engaged in relevant social discussions about our company both from existing leads and customers as well as from brand new audiences• Ran regular social promotions and campaigns and tracked their success• Worked alongside other marketers and content marketers to help distribute content to educate and entertain our audience and support marketing goals Show less

Tempe, Arizona

• Highly involved in creating strategic, ROI-focused campaigns for a number of industries• Influenced development of new strategies, including identification and targeting of new client opportunities• Provided timely revenue forecasts for projected qualified leads• Maintained Insightly database for sales activities• Researched and targeted new sales prospects with VP of business development• Maintained regular contact with identified prospects to educate them and predispose… Show more • Highly involved in creating strategic, ROI-focused campaigns for a number of industries• Influenced development of new strategies, including identification and targeting of new client opportunities• Provided timely revenue forecasts for projected qualified leads• Maintained Insightly database for sales activities• Researched and targeted new sales prospects with VP of business development• Maintained regular contact with identified prospects to educate them and predispose them to the agency and our digital service offerings• Gained opportunities for making sales presentations to targeted prospects• Prepared well-written proposals, showcasing our digital capabilities• Followed through with all presentations, including follow-up emails, proposals, etc.• Understood the business and marketing challenges of prospects• Worked closely with senior team members to define financial goals for new business development Show less

Tempe, Arizona

• Managed 10 clients in higher education, real estate and b2b industries at one time• Improved and refined clients' digital marketing strategies, which included SEO, PPC, Retargeting and Display Advertising, among others• Communicated with clients to develop marketing strategies• Managed both on-page SEO and off-page SEO for clients• Collaborated with content marketing and blog contributors to create high-quality content around important, relevant terms• Managed and improved… Show more • Managed 10 clients in higher education, real estate and b2b industries at one time• Improved and refined clients' digital marketing strategies, which included SEO, PPC, Retargeting and Display Advertising, among others• Communicated with clients to develop marketing strategies• Managed both on-page SEO and off-page SEO for clients• Collaborated with content marketing and blog contributors to create high-quality content around important, relevant terms• Managed and improved organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions• Stayed up-to-date with the latest trends and changes with SEO and major search engines• Created landing pages, banner text, PPC ads and other copy for websites• Crafted long-form ad copy to highlight product benefits• Assisted in the management of Display network placement lists on AdWords• Provided recommendations and executed strategies for keyword opportunities, campaign structuring, and targeting• Supported the generation of new paid search campaigns, ad groups, and accounts and aided in the creation of new paid search marketing initiatives• Generated monthly client reporting for all major metrics, goals tracking, and other paid search initiatives• Stayed up-to-date on search engine and PPC industry trends and developments Show less

Phoenix, Az

• Wrote media advisories, press releases, blog articles and social media content for The Good Life Festival and three other agency clients• Built and maintained media lists• Drafted and edited copy for press releases, newsletters and media materials and blog articles• Secured print and online coverage for clients through targeted media outreach• Wrote media backgrounder documents for clients• Reviewed incoming Google Alerts• Tracked all press coverage and created monthly… Show more • Wrote media advisories, press releases, blog articles and social media content for The Good Life Festival and three other agency clients• Built and maintained media lists• Drafted and edited copy for press releases, newsletters and media materials and blog articles• Secured print and online coverage for clients through targeted media outreach• Wrote media backgrounder documents for clients• Reviewed incoming Google Alerts• Tracked all press coverage and created monthly reports• Drafted and posted Facebook posts and tweets on behalf of BJC and its clients• Wrote and edited blog posts and website articles• Developed online contests and promoted them via social media Show less