- Change Management: Organized and supported multiple partners in creating the “Success From Anywhere” campaign, including the headline, design of Superflex Astro, and kickoff announcements to over 250 employees in-person and 65,000+ employees online at Laulima 2021 - Managed the EE’s FY22 Content Gathering Campaign budget, coming in under budget and giving back 1-8% to ROLA each quarter - Co-led and managed with the Creative Director, the EE Design Team’s annual strategic plan, including our team’s V2MOM, Flex Team Agreements, and an annual budget of $500,000- Built and led an amazing team of three fast-paced, deadline-oriented Project Managers who successfully organize dozens of Creative projects a week across multiple functions and teams- Led as the EE team’s in-house Video Producer for 2 large-scale video productions shown at Laulima in Aug '21 and Global Company Kickoff in Feb '22, respectively- Managed multiple vendor relationships and supported the Creative Director in overseeing 13 designers globally (225% increase since joining Salesforce)- Improved our resource management by 23% by initiating and conducting quarterly planning with all our internal partners, including Brand, Equality, Finance, Talent Experience, Futureforce, and more

- Developed and launched the first-ever data collection process for the Creative Team, resulting in a 77% decrease in fire-drill projects and a 47% increase in the overall completed projects in the first year - Created a comprehensive onboarding playbook for the Creative Team that improved onboarding speed by 50%- Research, developed, and implemented a strategic approach to design file storing and sharing on Shared G-drive to improve functionality for designers and create 100% increase in visibility for partners - Reduce siloed work, build better alignment, and create a bigger impact by initiating a twice-monthly collaboration call for Project Managers across the EE Function- Led the creation, approvals, and publication of the FINAL annual Salesforce culture book that was 204 pages long, approved by Marc Benioff, and placed in 89 Salesforce offices worldwide

- Led the creation, approvals, and publication of two annual Salesforce culture books each 200+ pages long, approved by Marc Benioff, and placed in 89 Salesforce offices worldwide - Researched, onboarded, and implemented the project management tool, Workfront, giving partners visibility into their projects for the first time and creating the ability to track and collect data - Oversaw four Designers' daily capacity, workloads, and projects, ensuring the completion of all deliverables and communicating timelines- Organized and facilitated regular team activities to foster connection and bring the fun - Assessed, assigned, and supervised a large, dynamic scope of creative projects ( 5-15 new requests a week) across a variety of stakeholders and departments by leading kick-off calls, fleshing out key deliverables, and establishing an approvals framework

Recruited, managed and coached a team of freelance writers, designers, and engineers, while successfully collaborating in a cross-functional capacity with in-house marketing, creative and strategy departments. Guided teams by organizing and facilitating project planning, weekly meetings, and tracking milestones while frequently accessing scope creep and implementing risk mitigation tactics. Selected Accomplishments To Date: -- Successfully orchestrated efforts across departments to create a well-tested email marketing funnel and improve Facebook Ads that resulted in a 400% increase in opt-ins and 107% increase in sales.-- Organized, and lead an internal and external Q2 competition campaign that increased sales by 50% over Q1 and 76.8% over Q2 of the previous year.-- Drove strategy to utilize current trends in content marketing to increase opt-in rates by up to 400%.-- Improved KPI Tracking, Google Analytics Analysis, and SEO to grow targeted traffic by just over 200%.-- Reviewed and edited existing onboarding procedures creating a 36% increase in customer upgrade sales.-- Received International Business Creative Marketing Award (2015) from Ontraport for the successful project management of a content marketing strategy done for Celebrity Stylist, Crystal Cave. Clients: Jaime Masters CEO of Eventual Millionaire, XoCrystalCave, Sexy Soul Wellness, The CEO Nutritionist, Stephanie Burg Coaching, Intuitive Life Coach Erin Kyna, IGC, O'actually, Jeannine Yoder Productions, Rath & Co. Image Consulting and Personal Styling

Organized and provided guidance on strategy to improve the way users interacted with a B2B SaaS technology product by developing, writing and editing copy for a proactive Help Center content strategy.Selected Accomplishments: -- Enhanced user engagement and comprehension of Help Center content by creating a restructuring plan based on user experience, analytics, and SEO and managing its implementation. -- Built cross-functional relationships with PMs, PMMs, Designers, and Engineers to create clear, jargon-free microcopy for new mobile features that received 10x better rating by users in the 1st month. -- Improved customer satisfaction and loyalty adhering to the highest journalistic standards for fact checking and sourcing in a highly regulated industry.

Created strategic content marketing plans and managed freelancers written content submissions. -- Created and implemented a revenue producing podcast program, establishing a 100% successful marketing component. -- Designed content and marketing for a comprehensive 30day Pledge that grew the list by 55% and increased engagement by 40%. -- Improved social media user engagement by 250% and website traffic by 43% by developing a successful editorial calendar for Blog, Newsletter and Social Media posts.

Developed and scaled the Affiliate marketing program while creating and implementing strategic content marketing plans.Selected Accomplishments:-- Developed, led and managed Coachville’s Affiliate program, creating a brand new sales funnel and generating up to 10% additional sales yearly. -- Strategically organized Coachville’s ‘Get Engaged’ summer interview summit and collaborated with other team members to bring on 21 incredible speakers for the event. -- Grew organic website traffic by 150% with 20% email list growth and a 5% increase in organic lead sales by implementing a new SM and newsletter strategy, and a weekly YouTube video.

Presented marketing concepts from stage at weeklong workshops to 500 – 1K entrepreneurs held quarterly in LA and NYC. Provided guidance on strategy to leaders and stakeholders. Helped manage other marketing coaches to supply excellent marketing strategy consultations to participants. Selected Accomplishments:-- Strategized with stakeholders to help manage and execute their objectives efficiently and effectively. -- Developed, organized and taught content marketing strategies for course graduates on how to set up online sales funnel and generate first 1K in monthly income, resulting in 30% more graduates reaching goal within 6 months. -- Improved entrepreneurs’ online marketing knowledge and skills on current marketing trends, ensuring 100% of participants had fully developed website, first digital product and made first $1 online. -- Received Most Energetic Marketing Coach Award 4 times for positive, can-do spirit, excellent communication skills and remarkable results.

Taught 5th and 8th grade science while designing lessons to accommodate multiple learning styles. Selected Accomplishments: - Boosted Community relations and fostered volunteering by establishing a partnership between school and Boston Celtics Stay in School program. - Created and implemented a data-driven curriculum that assessed comprehension levels and improved 8th grade standard testing scores in Science by 31%.