Molly Saft Email & Phone Number

Atlanta, Ga, Us

• Initial leadership team member of a brand new group and organization within The Coca-Cola Company to scale global data and knowledge capabilities while retaining the local nuance required for actionable insights at all levels of The Company• Responsible for ongoing assessment of future foundational consumer data requirements of The Coca-Cola Company at a globally scaled level• Lead development of, and global scaling of, new always-on Beverage Consumption and Brand Health Equity tracker across 40 of Coca-Cola's largest markets, with additional creation of smaller market solution later launched in 26 additional markets. • I continue to manage the Company's largest global tracker from both a research and executional perspective with a full team and cross-network partners• Steered team of 9 (and myself) to fully stand up and operationalize the above-mentioned tracker across the entire TCCC organization while creating and executing global knowledge capabilities and training sessions• Centrally managed the largest DME budget in The Company • >$150 Million of full marketing data assets and partnerships• Responsible for leading the development of the next generation of globally-scaled post-launch Innovation tracking among consumers

Atlanta, Ga, Us

• Annual ownership & execution of a $2 million+ custom research plan directly driving strategic decisions for a $3 billion trademark• Research experience ranges from day-to-day DIY survey platforms to development of full custom research protocols utilizing both qualitative and quantitative methodologies• Lead learning and research plan surrounding numerous innovations of and launch of Coca-Cola innovations including Coke Energy, Coca-Cola with Coffee, and the learnings to create the Coke Creations platform• Responsible for all consumer and brand insights/analytics for entire One Coca-Cola TM with holistic use of Nielsen Scanning & Panel, Numerator, 84.51, SimmonsMRI, macro trend insights, and proprietary Coca-Cola foundational studies.

Atlanta, Ga, Us

Coca-Cola North America | Knowledge & Insights• Responsible for leading business analysis for Portfolio Strategy and Innovation teams• Leverage Knowledge & Insights intelligence platforms to manage a continuous analytical cycle providing the latest insights about portfolio & innovation strategy, planning and performance through the lenses of the consumer, shopper, customer, and competitor.• Lead routines for sharing insights and related recommendations with various brand marketing teams, Strategy Team, and Innovation Team to directly influence the development of brand strategies and plans- both long and short term.• Manage the integration of consumer, brand, and channel analyses to generate holistic business insights and recommendations• Provide deeper linkage of analytical insights to recommendations for in-market execution for strategies spanning the entire Coca-Cola portfolio of beverages including both existing brands and potential innovations

Atlanta, Ga, Us

Coca-Cola North America | Knowledge & Insights• Supported 16 brands through long-term growth strategy development by identifying and sizing growth opportunities• Provided custom analyses and in-depth insights to Portfolio Strategy & Innovation teams utilizing both syndicated and proprietary data sources.• Managed consumer insights and business analytics for Venturing & Emerging Brands team through knowledge and use of Nielsen, internal foundational studies, syndicated data sources, and internal sales.

Atlanta, Ga, Us

Coca-Cola North America | Knowledge & Insights• Led Social Listening analytics supporting brand teams, utilizing tools such as Netbase and Sysomos.• Led Coca-Cola North America’s Sparkling Beverage group’s promotional tracking research program that measures promotional program awareness and health.• Responsible for custom research, from planning, implementation through to reporting, while working with internal business partners and suppliers to execute and measure against marketing plans (Multicultural Marketing Team)• Managed full process of foundational research study from development of research methodology and technique through to execution, analysis and training of final results.

New York, Ny, Us

• Client: InterContinental Hotel Group• Directly executed and managed projects with multiple client groups based on marketing plan through increasing loyalty and retention while also engaging existing consumers.• Managed numerous client projects and requests while streamlining new business operations to create efficient workflow.

New York, Ny, Us

• Client: CCNA- Commercial Leadership, All Sparkling Soft Drink Brand Teams• Provided valuable insights and recommendations through multi-source data analysis to support strategic marketing and sales initiatives.• Conducted analyses using scanner and consumer panel data in support of Coca-Cola's strategic initiatives and present recommendations and opportunities to client groups.• Built and maintained ongoing business partner relationships with client contacts—Senior Brand Managers and Commercial Leadership Directors.• Controlled inflow and outflow of analysis, providing insights to macro level business issues as well as underlying brand health metrics within company's beverage portfolio.• Provided customized solutions and identified incremental and long term opportunities for issues incurred at both brand and portfolio level through use of customized databases and consumer panel survey responses.• Trained new employees and clients to build knowledge of Nielsen products and services in order to expand skills.• Coordinated Nielsen’s portion of the Coca-Cola brand planning process for brand team inclusive of: situation assessment analysis; strategic insight and opportunity identification; and assistance in development of brand objectives, strategies and programs.

New York, Ny, Us

• Client: CCNA- Coca-Cola Brand Team• Developed tracking systems to provide an intuitive interface to clients with which to manage and track their brand in the marketplace.• Directed company’s role in client operating team’s monthly report out to chief marketing officer.• Integrated custom and syndicated data from multiple sources to track new product launches and market effectiveness.

New York, Ny, Us

• Client: Coca-Cola Corporate, Knowledge & Insights• Participated in monthly operating team meetings to assist and provide insight in reporting to the Chief Marketing Officer.• Coordinated reporting on a global level--combined data sources from numerous countries to provide corporate senior management with top line monthly analyses.

Dallas, Texas, Us

• Managed and maximized revenues and profits for 125+ accounts by conducting account analyses to identify additional business and sales opportunities.• Promoted services of Worldwide Express through word of mouth and sales meetings.

Bba, Marketing

Bachelor Of Business Administration (Bba), Marketing