Molly Pagel Schlichting Email & Phone Number

Madison, Wisconsin, United States

Middleton, Wisconsin

• In my role, I lead internal and external collaborations for Brand/Product partnerships, driving efforts to extend our reach, maximize market impact, and increase revenue growth. I deliver on brand/business objectives.
• Partnership and external brand strategy development: I craft partnership strategies, identifying new partners and product portfolios for business growth, prioritizing opportunities for brand awareness and revenue. I.
• Multi-category program development: I drive program development from ideation to execution, managing P&L and pricing to reach targets, fostering relationships with licensees and retailers, and collaborating with sales.
• Concept and Program Development: I create and lead concepts for licensing and partnerships, negotiating terms, overseeing communications and marketing execution, and directing partner campaigns to support AG initiatives.

Responsible for strategy & execution against marketing activations for American Girl Retail Stores and American Girl Commercial Sales (Domestic & International). Managed product & packaging strategy, sell-in, marketing planning and execution at Costco, Amazon, Kohl's, Navy Exchange, Barnes & Noble and Indigo.

Middleton, WI

Responsible for strategy & execution against marketing activations for American Girl Retail Stores and American Girl Commercial Sales (Domestic & International). Managed product & packaging strategy, sell-in, marketing planning and execution at Costco, Amazon, Kohl's, Navy Exchange, Barnes & Noble and Indigo.

Middleton, Wisconsin

I partnered with key stakeholders in developing customer-specific products, custom packaging, and merchandising solutions under extremely tight deadlines, meeting customer needs and partnership goals while hitting on-floor dates and surpassing revenue forecasts. I established new relationships with major retailers to launch toy products, opening and.

Middleton, WI

I was responsible for shaping the overall strategic direction and executing day-to-day marketing plans for an $80M account, ensuring successful integrated product launches, promotions, and dealer tools & resources. I spearheaded the development of a new promotional strategy for the Designer Channel, effectively balancing company profitability while.

Middleton, WI

I was responsible for shaping the overall strategic direction and executing day-to-day marketing plans for an $80M account, overseeing successful integrated product launches, promotions, and dealer tools & resources. I developed a new promotional strategy for the Designer Channel, effectively balancing company profitability while maintaining sales.

Middleton, WI

I managed product launches, which involved setting budgets and strategies, and developing fully integrated marketing plans comprising marketing campaigns, POP, promotions, advertising, training, and website assets. These efforts led to $127M in sales in 2015. Additionally, I created and conducted account presentations for JCPenney and Menards, conducting.

Madison, Wisconsin

I managed product selection, pricing strategy, promotions, and product presentation/content, as well as inventory levels to support online sales. Additionally, I planned, developed, and implemented integrated marketing strategy and plans for social media, email, and websites. I established e-commerce benchmarks and provided measurable e-commerce business.

Madison, Wisconsin Area

During my tenure as Web Merchandising Manager at Fiskars Group, I oversaw several key initiatives and achievements. I led the transition implementation from a third-party to an in-house fulfillment center for e-commerce and spearheaded the redesign of the consumer-focused website navigation. Drawing upon my expertise, I provided valuable insights on.

As the lead marketing project manager for strategic channel development, incentives, programs, products, and marketing materials, I spearheaded various successful initiatives. In 2011, I secured $3.1M in new promotional product placement of Fiskars Cuts+More both online and in retail channels. I also played a key role in creating supporting online content.

As the lead marketing project manager, I spearheaded incentives, programs, and marketing materials to drive sales across various channels, including Promotional Products, Direct House, Program Merchandisers, Direct Mail, Brand Development, and Franchise Distributors. Additionally, I served as the lead coordinator of all PGA tradeshow activities, where I.

I managed various aspects of new product launches and promotions, pricing changes, rationalizations, and product mix for the Sharpie, Sharpie Accent, and Expo Brands. This involved close collaboration with finance, planning, operations, marketing, and other internal departments. Additionally, I played a role in assisting with the development of the Sanford.

I developed and maintained consumer databases, establishing market test groups and initiatives through opt-ins from the website’s Consumer Involvement Center. Additionally, I maintained and enhanced Consumer Web Page content to provide timely information on consumer issues and communicated product features for new product launches. I facilitated quality.

I serviced key retailers such as Office Depot, Office Max and Staples, by selling and demonstrating new and existing products, setting and maintaining in-store displays, and performing other functions necessary to establish and maintain best-in-class merchandising of Sanford products. Additionally, I was involved in trade shows, retail store openings.

During my tenure as Manager at Outback Steakhouse, I held both front and back of house management positions. This included overseeing staff, which encompassed hiring, training, and development, as well as managing discipline, weekly scheduling, and payroll for over 100 employees. Additionally, I managed store financials, which entailed overseeing cost and.

B.S., Natural Resources And Environmental Studies

Minor in Education

Bachelor Of Applied Science - Basc, Natural Resources Management And Policy