•Generates photography and videography assets for social media channels, with an emphasis on Instagram Reels and TikTok video production for a 14-site restaurant chain creating the comfort of chicken fingers.•Introduces new opportunities for social media content to achieve KPIs and support marketing strategy.•Supervises on-location shoots and captures original photo and video content to optimize for impact.•Creates content calendar to maintain posting cadence and draft unique social media content.•Develops copy as a strong written communicator with the ability to match the brand’s voice and tone.

•Photographed and edited innovative photos of the recipe development process and food results for a preeminent provider of nutritious and delicious food at summer camp, offering gluten-free to vegan.•Produced, filmed, and edited instructional food preparation videos for working with master chefs.•Wrote copy to accompany original and sourced assets and posted to brand social media channels.•Designed branding materials by collaborating with the team to generate resonating content. •Photographed and edited high-quality original photos of food and recipe development process.•Developed creative content such as blog posts, social media, newsletters, videos, and website copy.

•Conceptualized and planned digital assets including research, development, and ideation for the target audience for these high-quality snack products that are always 100% vegan and nut-based.•Directed video production, filming, lighting, and sound; created video content for social media.•Managed editing, color grading, and special effects; exported videos to optimize content for TikTok.•Actively engaged with new and current influencer partners to increase earned content.

•Provided guest-focused service and developed relationships with guests to compel them to return.•Staged and captured photographs of this 70-acre resort for use on the website and Instagram.

• Filmed at multiple locations to capture interviews and b-roll footage for use in new promotional video.• Created new promotional videos by editing video and audio using Adobe Premiere to help increase awareness of Universally Red’s type 1 diabetes advocacy work.

•Served as video camera operator for sporting events; took photos during events; created social media.

• Conducted regular client and competitor social media audits to gain market insight; analyzed results and distributed comprehensive reports highlighting findings and key takeaways.