Marketing communications strategist with 10+ years of integrated marketing experience for luxury brands, CPG, restaurants, non-profits, public relation firms, and more. Consulting clients on social media, content marketing, email marketing, digital project management, user experience, and more.Does your brand need a voice?

Advising clients on their latest marketing challenges using an integrated marketing approach, specializing in digital marketing strategy and implementation – particularly email marketing, social media, paid advertising, user experience, loyalty programs, and lead generationLed agency’s AI task force to identify emerging risks and opportunities, providing recommendations for client integration

-Managed hotel website sales in collaboration with Revenue Management team to account for 25% of annual room revenue; monitored efficiency of digital advertising channels; updated content of hotel and outlet websites for SEO and user experience-Drove successful migration to new hotel CRM & email marketing platform, pairing target audiences with personalized marketing content and increasing attributed revenue by 114% since 2016-Led redesign of hotel website for mobile optimization and GDPR & ADA compliance for 25% increase in website conversions; led redesign of restaurant website for 1,115% increase in organic search traffic and 5% decrease in bounce rate year over year-Wrote social media posts and implemented Facebook advertising strategy for the hotel, restaurant, jazz club and cocktail lounge accounts with more than 27k total followers-Collaborated with public relations team on brand activation events, including live music, fitness classes, and media events, as well as hotel packages and influencer visits

• Managed social media accounts and calendars for Facebook, Twitter, Linkedin and Instagram for more than 38k total followers• Oversaw website management, including managing freelance web designer and auditing existing web content• Measured and interpreted metrics for the organization’s website with more than 16k users per month • Wrote and distributed organizational news to local and national press and partnering organizations• Assisted with collateral production and event logistics, including invitations and special guests for the annual gala, patient events, board meetings and fundraising campaigns• Served as Associate Editor for organization's quarterly newsletter

• Evaluated independently and confidentially on-site more than 80 hotels, spas and restaurants across the country each year using Five-Star hospitality standards• Produced detailed multimedia reviews of each property on deadline for editorial approval• Managed personal logistics and thousands of dollars in expenses each week• Promoted from Evaluation and Reporting Services Assistant in October 2013• Promoted from Editorial Intern in August 2012

• Wrote and edited articles for the quarterly publication, one of Inkovation's clients• Proofread drafts and submitted articles• Coordinated publisher communications• Researched photo and graphics to accompany articles

• Created and managed social media messaging for clients• Tracked and recorded client appearances in media outlets via Meltwater and Critical Mention• Wrote and edited for client publications• Created copy for quarterly campaign endeavors• Promoted from Account Coordinator in February 2014

• Wrote “Hometown” features and contributed to the newest "Just for You" inserts• Fact checked lifestyle, beauty and health features for accuracy• Represented the brand at press events and collected research for future issues• Led to a freelancing position with the magazine post-internship

• Transcribed audio for distribution to the campaign’s communications team• Researched editorial boards’ stances on issues to prepare Alexi for endorsement meetings• Attended and assisted with press events and fundraisers

• Wrote 11 published articles for DuPage County’s “Neighborhood” section• Obtained valuable newsroom experience on deadline and working closely with the section editor