Molly Snyder Email & Phone Number

Whitefish, MT, US

Whitefish, MT

Lead a cross-functional team that creates, aligns and drives brand lead, ecommerce strategies. Advocates for the voice of the consumer thru various methods of consumer research which fuel our collective digital roadmaps. Aligns with brand partners to do drive conversion rate optimization and guidance towards delivering on business results.

Whitefish, Montana

Beaverton, OR

Lead a team of 22 talented and driven digital merchandisers, creating strategies for our top trafficked pages and product walls – making it easy for consumers to find amazing products.Thrive on developing talent into future digital leaders, building partnerships and relationships to create success as a team.Develop and drive digital merchandising strategy.

Portland, Oregon Area

Portland, Oregon Area

Amsterdam Area, Netherlands

Portland, Oregon Area

• Managed many facets of lucy.com’s eCommerce business including strategic planning, merchandising, creative process/agencies, eCommerce platform, site usability, production and maintenance.
• Collaborate with cross functional teams weekly to plan and execute key product launches.
• Actively tracking competition and establishing/re-enforcing key points of differentiation and maintaining essential points of parity.
• Maintaining a good sense of industry trends for opportunities and determining potential ROI.
• Manage creative process, production and execution for entire site working effectively with both in-house and agency resources.
• Experience using web based analytics tools to understand customer behaviors and drive meaningful changes to the site, increase user acceptance and drive sales and conversion metrics.

• Ensuring that lucy’s eCommerce site reflects the brand’s key product, merchandising and marketing messages to effectively drives online sales and provide a quality brand experience.
• Work cross-functionally to develop and implement an online merchandising strategy that supports the lucy brand and meets business goals.
• Maintaining a thorough understanding of product flow and marketing campaigns to forecast product impact/needs accordingly.
• Manage the logistics of product photo shoots and post-production process.
• Oversee development and implementation of all product related web content ensuring accurate and relevant product information, keywords and categorization.
• Provide strategic point-of-view and recommendations for overall site experience and usability that elevate product and drive key-item selling.

• Managed all product relate files and assets
• Developed and maintained entire photo shoot process (samples, models casting etc.)
• Oversaw daily content updates and maintenance
• Worked cross-functionally with merchants to define cross sells, product features etc.