Molly Cody Email & Phone Number

Culver City, California, United States

Los Angeles, California, United States

Led marketing programs in collaboration with partners in the content creation and distribution space. Drove efforts to connect and deepen relationships with key audiences including content creators, movie studios and streaming services utilizing DTS technologies, as well as key Consumer Electronics manufacturers within the IMAX Enhanced ecosystem. Increased awareness and adoption of DTS and IMAX Enhanced brands and technologies via integrated marketing campaigns and programs that delivered on corporate and business objectives.

Los Angeles Metropolitan Area

Greater Los Angeles Area

Built and implemented marketing strategies to increase tune-in and viewer engagement while growing subscribers for over 20 lifestyle network brands (Discovery, Food Network, HGTV, etc). Worked cross-functionally to implement and support creative partnerships between top lifestyle brands and distribution partners. Aligned customer engagement goals with Discovery programming priorities to increase usage of on demand content by over 50%. Lead the strategy, design and activation of promotional campaigns to align with Discovery goals. Partnered with over 20 networks and distribution partners to identify ongoing opportunities and leverage Discovery assets to build value for distribution partners and media clients.

Greater Los Angeles Area

Developed and lead key relationships with linear and digital distribution partners. Aided in negotiations that increased YOY distribution revenues as well as facilitated multi-million dollar media exchanges and partnerships. Created 360 marketing campaign partnerships that included national spots, digital, social media, and direct mail campaigns. Managed multiple marketing activations including live concerts, brand activation's, and internal team building experiences.

Los Angeles, Ca

Responsible for the distribution of the Scripps Networks Brands within top domestic markets. Effectively managed multiple cable distribution accounts. Consistently exceeded sales goals by 150% through securing distribution in key strategic markets. Successfully sold in over $5,000,000 worth of media value in quarterly cross channel promotions. Created and maintained multiple relationships with both Local Ad Sales partners and Marketing partners in key strategic markets.

Greater Los Angeles Area

Developed and managed over 100 affiliate events and promotions such as local concerts and talent appearances. Responsible for the marketing relationships between sales teams and client accounts. Coordinated local system marketing tie-ins for consumer brand marketing and national ad sales marketing initiatives, acting as a liaison between affiliate marketing, consumer brand marketing and the West Division. Reviewed and coordinated marketing requests for promotions, such as talent requests for the West Division. Assisted in creating strategic marketing plans for the West Division with Affiliate Sales and Affiliate Ad Sales to ensure company and department objectives were met.

Greater Los Angeles Area

Developed and executed monthly integrated marketing campaigns to over 3,000,000 households in the Los Angeles market. Created and maintained main relationship with ad agencies, print shops and programmers. Assisted in creation of quarterly marketing plan, monthly promotions and added value partnerships. Aided in development of internal Marketing Communications website. Contributed to the development of promotional event marketing tactics. Developed and maintained marketing calendars for all marketing tactics. Analyzed and maintained regional call volume reports and daily sales channel reports. Managed monthly marketing communications budget.

Bachelor Of Science, Business Administration; Marketing

School Of Architecture And Environment