Molly Sugarman Email & Phone Number

New York City Metropolitan Area

Lead the communications, design and marketing team for Horizon Media.We build strong connections with our talent, our clients, our partners, and the public, through thoughtful communication design and impactful storytelling.Responsible for enhancing agency marketing and internal communications; unifying brand, purpose, mission and voice across disparate.

New York, NY

Founder of Treehouse, the creative consultancy and innovation studio within Horizon.As an in-house creative and ideation engine, we work across a variety of business units, tasked with creative problem solving.work includes:- brand integration and storytelling across large scale media engagements (GEICO, Burger King, Capital One, etc) including creative.

Managed group of 10 campaign managers, analysts, and technologists, responsible for the QA, trafficking, and auditing of digital campaigns.Drove technological innovation within the agency, forging new strategic relationships with ad tech vendors.Acted as liaison to offline media teams, educating and consulting on technological innovation and best practices.

• Created robust specifications and requirements for new reporting suite, Avalon
• Oversaw development of Avalon in role of both product and project manager
• Collaborated with Development and Account Management to determine product priorities
• Worked closely with Product Management at AOL – Platform A to transfer all applicable knowledge

• Strategically planned, negotiated and executed a global adCenter Accreditation program – an extensive education and loyalty program for all adCenter users
• Planned and participated in industry events, community summits, tradeshow panels, and other outreach programs to establish and enhance a community presence for Microsoft adCenter
• Partnered with Marketing to position the adCenter community efforts and evangelize them both internally and externally
• Worked with client, product and engineering teams to define user-requested enhancements to the tool and service
• Engaged and partnered with x-Microsoft teams to plan and execute community participation at Microsoft search events

• Responsible for the creation of a P4P services division within Quigo.
• Trained sales department on the advantages of agency-managed search
• Created and managed search accounts for our top-tier clients in multiple search engines including Google, Yahoo!, Microsoft and others
• End-to-end client relationship management including weekly account calls and on-site meetings to discuss performance, and account growth
• Guided the development of new products to further company innovation
• Analyzed ROI, COS, and other campaign metrics and made continual adjustments in order to ensure campaign success

• Responsible for the Partsolver.com marketing campaign at Partsearch Technologies, a master parts distributor
• Created and managed online and offline programs including search, display, email and mailers
• Managed budget and allocation of marketing program funds.
• Acted as a liaison between marketing and development to propose website enhancements
• Increased quarterly revenue by 57% while decreasing COS from 21% to 14%
• 2003 revenue increase of 128% (Jan – Dec)