Lead strategic product marketing and GTM for the Software Networking portfolio within IBM AI & Automation. Align with executive stakeholders and lead cross-functional teams to launch new products and expand market share in both emerging and competitive markets, administer market analysis, audience definition, message development, sales enablement, route-to-market planning, awareness and demand generation.- Create and execute GTM and PLG strategies for IBM Software Networking product portfolio designed to increase engagement and revenue from current customers and attract new customers- Develop clear, differentiated and relevant product positioning and messaging by synthesizing market research, customer insights and technical content; translate into audience-centric and scalable marketing materials (product pages, demo videos, case studies, solution briefs, webinars, blog posts, white papers, etc.) to support engagement and progression through the customer journey- Lead and collaborate with cross-functional marketing teams to design and execute multichannel campaigns and content, using data analytics to optimize performance and ensuring high-impact outcomes- Lead product marketing strategy and execution for multiple acquisitions including alignment across executive leadership and coordinating seamlessly with cross-functional teams (product management, strategy, brand, sales, marketing) to execute impactful product launches, achieve market penetration, and accelerate revenue growth

Collaborate with cross-functional teams, executive leadership, and technical experts to define and drive go-to-market strategies that empower our global sales team to engage with the market and our customers, maximizing growth and revenue opportunities for IBM AI & Automation technologies. Extend digital sales initiative and improve the quality, use and delivery of enablement and customer-facing materials to accelerate pipeline and create engaging customer interactions.

Lead the digital campaign and social media programs for global consulting firm. Implemented customer-focused lead generation and nurture strategies that align with brand and sales pipeline goals. Leveraged the inbound method and outbound digital channels to drive brand engagement and provide impactful touch points throughout the customer engagement journey.

Digital Strategy: Lead and develop comprehensive content marketing strategies for Advanced Group’s four unique professional services businesses, and drive execution of tactics aimed at enhancing brand authority and achieving key business objectives. Leverage inbound method and outbound digital tactics including PPC, SEO, Social Media, Email, Content and Marketing Automation, and Employee Advocacy. Project Management: Oversee asset creation from research and ideation through production and delivery; includes collaboration with internal subject experts and Inbound Marketing Manager, internal and external resource management, management of editorial calendars, writing and editing various forms of content, ongoing performance optimization and reporting.Content creation: Write, edit, and optimize content across comprehensive digital platforms to support digital marketing campaigns -- including blogs, pillar pages, landing pages, interactive content, guides, listicles, paid digital ads, emails, website copy, organic and paid social media posts, e-books, data sheets, white papers, video scripts, webinars, infographics.Marketing Data and Analytics: Through sales/marketing alignment, set goals and KPIs to assess marketing success. Ongoing performance reporting and optimization for maximum effectiveness -- analysis using Google Analytics, Hubspot, SEMRush, and others.

Executed content development process which included developing targeted digital content for defined target audiences, that both informs and guides target personas tactically through each stage of the sales funnelManaged the Advanced Group companies’ social media accounts and review sites by defining strategies, creating engaging content and interacting with audiencesLead the collaborative efforts to launch internal employee advocacy program; collaborated across the organization to implement new technology, lead training, provide ongoing expert recommendations and insight to ensure consistency with industry best practices in effort to drive growth

Responsibilities included strategic territory planning, driving end-to-end sales execution, account management and building long term customer relationships for ADP workforce management SaaS suite.