Fernando Mologne Fraga Email & Phone Number

Toronto, ON, CA

Greater Toronto Area Metropolitan Area

• Spearheaded the establishment of the company's e-commerce platform, leveraging expertise in catalog data management and cross-continental team leadership.
• Orchestrated the global product information team, enhancing catalog policies and ensuring seamless coordination with software suppliers and development teams.
• Drove the e-commerce strategy, conducting comprehensive sales and price analyses, competitor benchmarking, and profitability assessments to optimize customer service.
• Mentored and developed new Product Managers, fostering a culture of continuous improvement and strategic innovation.

Greater São Paulo Area

• Pioneered the product management department, overseeing 13 product lines and 4000+ SKUs, collaborating closely with engineering and sales to enhance product development and quality control.
• Achieved a 20% cost reduction through strategic international procurement and solidified partnerships with over 30 auto parts suppliers, significantly boosting profitability.
• Led a 300% surge in website catalog views as the Product Owner for the E-Catalog project, significantly enhancing online presence and customer engagement.
• Catalyzed the Engine Management Product line's market share growth from 5% to 25% and executed strategies that reduced stock levels by 30% and aged inventory by 70% in 2019.

São Paulo Area, Brazil

• Directed the launch of over 30 notebook and netbook models, collaborating with cross-functional teams from inception to market introduction and beyond.
• Devised and implemented trade marketing strategies, contributing to a remarkable ascent from the 15th to the 7th position in the Brazilian PC market within two years.
• Served as the official spokesman for LG’s notebook and IT sector, captivating over 1200 attendees at LG’s annual product launch event, Digital Experience, in 2009 and 2010.
• Garnered the prestigious “Top of Mind” award for Notebooks in the Brazilian Market for two consecutive years, reflecting exceptional brand positioning and market penetration.

São Paulo Area, Brazil

• Championed Lenovo's laptops and desktops marketing initiatives, leading the pre-sales process, product demonstrations, and comprehensive training sessions nationwide to promote brand presence.
• Played a pivotal role in strategic brand decisions, frequently stepping into Product Manager duties to shape the product roadmap for the Brazilian market.
• Conducted extensive training for over 1500 resellers and distributors across 15 cities in 2007, significantly expanding the brand’s reach and influence.
• Drove a remarkable 300% sales increase in the government sector between 2006 and 2008 through direct customer engagement and tailored solution offerings, showcasing a deep understanding of client needs.

São Paulo Area, Brazil

• Initiated as a trainee within IBM's PC Division Marketing department, quickly becoming integral in the creation of marketing and technical materials for a wide range of products.
• Analyzed and prepared stock reports, offering crucial insights for the management team to optimize inventory levels and distribution strategies.
• Secured a win in the internal announcement letter contest, setting a new standard for communication excellence across the Latin America Region, highlighting my ability to craft impactful and persuasive messaging.

São Paulo, Brazil

• Oversaw and maintained a local network infrastructure comprising 35 desktops and servers, ensuring optimal performance and reliability.
• Delivered comprehensive user support, addressing a wide range of computing queries and issues, thereby enhancing operational efficiency and user satisfaction.
• Implemented a proactive review of all IT contracts, successfully reducing IT costs by 15% through strategic negotiations and optimizations.

São Paulo, Brazil

• Initiated as a Support Analyst and rapidly ascended to Team Leader within 2 months, acknowledging exceptional leadership and technical expertise.
• Spearheaded the technical validation of all PCs for a national bank network, ensuring seamless operation and compliance nationwide.
• Selected for an elite Consulting Team focused on the bank’s PC infrastructure, offering expert advice and strategies for 8 months, underscoring a reputation for excellence and reliability.
• Directed and trained the bank’s technical crew, significantly enhancing team competency and service quality.
• Led a critical Contingency Plan project for server management, demonstrating advanced planning, team coordination, and project management capabilities.

Master Of Business Administration (M.B.A.), Business Management

Specialization, Product Management

Bachelor'S Degree, Business Administration, Major In Information Systems