Marketing is all about change. Telling why we exist and what we stand for. Its about changing the believe that this is for you and its better. Important question is what we seek to change and how we are going to change it. Its more like finding the true passion. I have first specialised in electronics engineering, then appropriate technology and now specialising in marketing, just to find my true passion. And finally here i am to stay with marketing. Because its connected to my core beliefs and principles. My favorites : Bigta, AI, cloud technology are exciting things and connected to marketing. Heavily utilised in marketing automation and there my expertise lies on. Very interested in the game of connected experience provided by POS, Search, Social Media, Web, email, SMS, Push channels in the entire journey.