Michael Olsen Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

For this start-up, built and manage D2C & B2B marketing strategy, operations, implementation, and analytics, leveraging; digital, social, CRM, content, trade, and lead gen & nurturing. As well, built 5-year budget/forecast and pitch deck.

Nashville, Tennessee, United States

Create and manage B2B marketing strategy, budgets and plan implementation, and analytics for four products, leveraging; digital, social, CRM, content, trade, and lead gen & nurturing.

Nashville, Tennessee, United States

Independent consultant providing strategic planning, marketing, media, operations, financial, and analytics services. Clients: specialty finance, legal, media, tax resolution, disability advocacy, sports training, and personal coaching.

Aurora, Illinois, United States

Courses:Marketing Research

Florida

Built legal funding company. Developed sales and marketing strategy for B2B and D2C markets. Built financial models and pitch decks. Hired and led a team of 22.  Generated $5.3MM in sales in first 12 months.

Aurora, Il

Created and lead the omni-channel marketing strategy for national biohazard remediation brand. Led a team of six.  Brand Development: Built brand awareness and managed reputation.  D2C Marketing: Increased customer acquisition by 22% via SEO, paid search, and content. B2B Marketing: Created lead generation strategy lifting response by 28% through relationship marketing; nationwide field sales, digital media, CRM, social media, direct mail, trade print and trade shows.  Digital Marketing: Reduce acquisition costs 21%.  PR/Community Relations: Built community engagement strategy for first-responder community.

Northbrook, Il

Built D2C and B2B marketing, and operations functions for national legal funding brand.  Brand Development: Grew Oasis to be the largest nationwide legal funding brand.  D2C Marketing: Drove average annual new customer growth rate of 34% via omni-channel marketing strategy.  B2B Marketing: Grew new business referral growth by 396% in 5 years. Data Analytics: Improved marketing, operations, and sales efficiencies to reduced customer acquisition costs 44%.  Public Relations: Drove PR strategy to proactively drive regulatory and legislative efforts.  Telemarketing: Improved performance 48% and reduced costs 17%.

Evolving role from Revenue Enhancements to Client Development. Grew private-label retail credit card portfolios. Revenue enhancement group included insurance, personal loans, membership clubs, and merchandise syndication. Led five associates.  P&L Management: Owned P&L for two retail credit portfolios worth $5 million total assets. Achieved adoption rate of 5%, and grew the average ticket size by 12%. Increased annual enhancement revenue 12%. Data Analytics/Modeling: Grew credit receivables by 3% in airline credit card portfolio. Vendor Management: Selected and managed external product and fulfillment providers.

Commercialized a Internet-based local business directory, database, search engine, and e-marketing tool for small businesses. Recruited and led a team of twenty two.  B2B Marketing Strategy: Created marketing strategy for transactional and fee-based services.  Call Center/Telemarketing: Built and managed internal call center, outperforming expectations by 83%.  Data Analytics/Systems: Designed business requirements for marketing database, CRM, and analytics.

Provided marketing and creative strategy, customer segmentation, modeling and analytics to clients.  Marketing Strategy: Grew customer acquisition for 18 clients in publishing, retail, services, and non-profit.  New Product Development: Branded and packaged new services and sales support collateral.

Schaumburg, Illinois

Escalating responsibility from Coordinator to Director as Product Manager for subscription-based auto clubs and shopping services. Recruited and led a team of three.  Product/P&L Management: Managed P&L, forecasts, and analytics. Increased revenue by 22% for auto clubs. Marketing Strategy: Grew subscriptions by 27%, and improved retention by 22% for auto clubs. Merchandise Marketing: Managed creation, circulation, and analytics of 32-page catalog.  E-commerce: Created e-commerce website to drive subscription acquisition and merchandise sales. New Product Development: Developed Preferred Membership, and RV Companion.

M.S., Direct Marketing

B.S., Advertising

A.A.S., Dental Technology