Michael Olsen

Michael Olsen Email and Phone Number

Independent Consultant @ Molsen Marketing
Nashville, TN, US
Michael Olsen's Location
Nashville Metropolitan Area, United States
Michael Olsen's Contact Details

Michael Olsen work email

Michael Olsen personal email

About Michael Olsen

MICHAEL OLSEN | mike@molsenmarketing.com | (847) 502-0635An entrepreneurial and innovative marketing leader, driving profitable growth for companies ranging from B2C and B2B start-up ventures to Fortune 500 companies. I've held executive leadership and management positions across multiple industries including financial services, retail credit, media, automotive, disability advocacy, tax services, biohazard remediation, and legal. I've built and led high performance teams in marketing management, product management, operations, data analytics, new product development, as well as P&L growth. EXPERTISE: Marketing Strategy and Implementation Team Leadership  P&L Product/Service Management  Direct Marketing: TV, Radio, Print, Mail Digital Marketing: SEO, Paid Search, Social, and Content Database and Performance Analytics Marketing Operations  Omni-Channel Integrated Direct Response CRM / Marketing Automation

Michael Olsen's Current Company Details
Molsen Marketing

Molsen Marketing

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Independent Consultant
Nashville, TN, US
Website:
molsenmarketing.com
Employees:
1
Michael Olsen Work Experience Details
  • Molsen Marketing
    Independent Consultant
    Molsen Marketing
    Nashville, Tn, Us
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  • Multipli
    Marketing Director/Strategist
    Multipli Mar 2022 - Present
    Nashville, Tennessee, United States
    For this start-up, built and manage D2C & B2B marketing strategy, operations, implementation, and analytics, leveraging; digital, social, CRM, content, trade, and lead gen & nurturing. As well, built 5-year budget/forecast and pitch deck.
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  • Pli
    Marketing Director/Strategist
    Pli Mar 2022 - Present
    Nashville, Tennessee, United States
    Create and manage B2B marketing strategy, budgets and plan implementation, and analytics for four products, leveraging; digital, social, CRM, content, trade, and lead gen & nurturing.
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  • Molsen Marketing
    Independent Consultant
    Molsen Marketing Jan 2015 - Present
    Nashville, Tennessee, United States
    Independent consultant providing strategic planning, marketing, media, operations, financial, and analytics services. Clients: specialty finance, legal, media, tax resolution, disability advocacy, sports training, and personal coaching.
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  • Aurora University
    Adjunct Professor - Marketing Research
    Aurora University Jan 2021 - Apr 2021
    Aurora, Illinois, United States
    Courses:Marketing Research
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  • Signal Funding, Llc
    Chief Marketing & Sales Officer
    Signal Funding, Llc Aug 2016 - Oct 2017
    Florida
    Built legal funding company. Developed sales and marketing strategy for B2B and D2C markets. Built financial models and pitch decks. Hired and led a team of 22.  Generated $5.3MM in sales in first 12 months.
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  • Aftermath Services, Llc
    Vice President, Chief Marketing Officer
    Aftermath Services, Llc Jul 2014 - 2015
    Aurora, Il
    Created and lead the omni-channel marketing strategy for national biohazard remediation brand. Led a team of six.  Brand Development: Built brand awareness and managed reputation.  D2C Marketing: Increased customer acquisition by 22% via SEO, paid search, and content. B2B Marketing: Created lead generation strategy lifting response by 28% through relationship marketing; nationwide field sales, digital media, CRM, social media, direct mail, trade print and trade shows.  Digital Marketing: Reduce acquisition costs 21%.  PR/Community Relations: Built community engagement strategy for first-responder community.
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  • Oasis Legal Finance, Llc
    Vice President, Chief Marketing Officer
    Oasis Legal Finance, Llc Aug 2004 - Jul 2014
    Northbrook, Il
    Built D2C and B2B marketing, and operations functions for national legal funding brand.  Brand Development: Grew Oasis to be the largest nationwide legal funding brand.  D2C Marketing: Drove average annual new customer growth rate of 34% via omni-channel marketing strategy.  B2B Marketing: Grew new business referral growth by 396% in 5 years. Data Analytics: Improved marketing, operations, and sales efficiencies to reduced customer acquisition costs 44%.  Public Relations: Drove PR strategy to proactively drive regulatory and legislative efforts.  Telemarketing: Improved performance 48% and reduced costs 17%.
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  • Citi Retail Services
    Vice President, Client Development
    Citi Retail Services Jul 2000 - Aug 2004
    Evolving role from Revenue Enhancements to Client Development. Grew private-label retail credit card portfolios. Revenue enhancement group included insurance, personal loans, membership clubs, and merchandise syndication. Led five associates.  P&L Management: Owned P&L for two retail credit portfolios worth $5 million total assets. Achieved adoption rate of 5%, and grew the average ticket size by 12%. Increased annual enhancement revenue 12%. Data Analytics/Modeling: Grew credit receivables by 3% in airline credit card portfolio. Vendor Management: Selected and managed external product and fulfillment providers.
  • Wynwyn Network, Inc.
    Director, Direct Marketing
    Wynwyn Network, Inc. Sep 1999 - Jul 2000
    Commercialized a Internet-based local business directory, database, search engine, and e-marketing tool for small businesses. Recruited and led a team of twenty two.  B2B Marketing Strategy: Created marketing strategy for transactional and fee-based services.  Call Center/Telemarketing: Built and managed internal call center, outperforming expectations by 83%.  Data Analytics/Systems: Designed business requirements for marketing database, CRM, and analytics.
  • Rr Donnelley
    Director Of Marketing, Core Markets
    Rr Donnelley Sep 1997 - Sep 1999
    Provided marketing and creative strategy, customer segmentation, modeling and analytics to clients.  Marketing Strategy: Grew customer acquisition for 18 clients in publishing, retail, services, and non-profit.  New Product Development: Branded and packaged new services and sales support collateral.
  • The Signature Group
    Director Of Marketing, Subscription Services
    The Signature Group Jan 1992 - Sep 1997
    Schaumburg, Illinois
    Escalating responsibility from Coordinator to Director as Product Manager for subscription-based auto clubs and shopping services. Recruited and led a team of three.  Product/P&L Management: Managed P&L, forecasts, and analytics. Increased revenue by 22% for auto clubs. Marketing Strategy: Grew subscriptions by 27%, and improved retention by 22% for auto clubs. Merchandise Marketing: Managed creation, circulation, and analytics of 32-page catalog.  E-commerce: Created e-commerce website to drive subscription acquisition and merchandise sales. New Product Development: Developed Preferred Membership, and RV Companion.

Michael Olsen Skills

Direct Marketing Marketing Strategy Analytics Digital Marketing Email Marketing Direct Mail Social Media Marketing Database Marketing Start Ups Entrepreneurship Customer Relationship Management Integrated Multi Channel Marketing Customer Retention Contact Strategies Search Engine Optimization Managing Agency Relationships Integrated Marketing Plans Marketing Reporting Advertising Collateral Direct Response Television Lifetime Value Continuity Marketing Integrated Marketing Customer Acquisition Lead Generation Interactive Marketing Segmentation Online Advertising Advertising Multi Channel Marketing B2b Marketing Management Social Media Direct Response Continuity Programs Direct Mail Programs Collateral Materials Development Marketing Plan Creation Marketing Budget Management Seo Ppc Sales Marketing Market Planning Strategy Crm Business To Business Pay Per Click Demand Generation Display Advertising Search Engine Marketing Mobile Marketing Content Marketing B2b Marketing Google Analytics Google Adwords Google Webmaster Tools B2c Marketing Paid Search Campaigns Programmatic Media Buying Remarketing Bing Ads

Michael Olsen Education Details

Frequently Asked Questions about Michael Olsen

What company does Michael Olsen work for?

Michael Olsen works for Molsen Marketing

What is Michael Olsen's role at the current company?

Michael Olsen's current role is Independent Consultant.

What is Michael Olsen's email address?

Michael Olsen's email address is mo****@****gal.com

What is Michael Olsen's direct phone number?

Michael Olsen's direct phone number is +184752*****

What schools did Michael Olsen attend?

Michael Olsen attended Northwestern University, Ferris State University, Ferris State University.

What skills is Michael Olsen known for?

Michael Olsen has skills like Direct Marketing, Marketing Strategy, Analytics, Digital Marketing, Email Marketing, Direct Mail, Social Media Marketing, Database Marketing, Start Ups, Entrepreneurship, Customer Relationship Management, Integrated Multi Channel Marketing.

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