• Craft Marketing strategies for all clients, including Digital, Advertising and Creative ideas.• Prepare and manage monthly, quarterly and annual budgets for the Agency and Clients’ accounts.• Manage and operate the Marketing department and assigning tasks to the team.• Integrate all required plugins from installing Pixel and Conversion API Between Ecommerce and Meta Events Manger, to installing Google Tag Manger • Set, monitor and report the status of goals and objectives achieved.• Build and plan offline campaigns. • Oversee all the company's social media accounts.• Design brand direction, positioning and pricing strategies.• Ensure brand message for each client is strong & consistent across all Social channels.• Analyze consumer behavior, needs and determine customer personas .• Identify opportunities to reach new market segments and expand market share• Monitor competition (acquisitions, pricing changes , new products and features).• Participate in the quarterly and annual planning of company objectives.• Coordinate marketing efforts to boost brand awareness & increase profitability by enhancing data quality .• Generate offers and promotions to clients when needed.• Monitoring all the statics and insights from google analytics, events manger and business manager.• Calculate conversion rate among different industries along side with ROI & ROAS

• Stablishing brand from scratch • Choose offline stores locations• Define products types and prices • Casting and arranging photo and video shooting • Work on Brand direction and vision • develop long term strategies for the brand• Define the target audience and study competitors.• Creating posting calendar, promotions & offers. • Setup and install pixel on e-commerce.• Create conversion campaigns to drive customers to E-commerce • Collect the best-selling products and promote it through dynamic ads• Retargeting Customers who complete 70% of e-commerce Journey • Monthly reports and analysis to senior management • Monthly survey from stores to finding out customer needs.

• Build, plan and implement the overall digital marketing strategy• Generate daily leads and upload them to CRM• Manage the strategy • Manage and train rest of the team• Stay up to date with the latest market updates and best practices• Manage all digital social channels• Create campaign locally and internationally on all platforms• Measure ROI and KPIs• Distribute and manage company’s marketing budget • Manage and improve online content • Forecast sales performance through sales department reports• Monitor competition and provide suggestions for improvement.

• Creating marketing plan and competitor analysis • Set whole new direction with a different Perspective to reach new segment • Apply strategy to match the new direction message.• Create a target audience and persona.• Creating posting calendar, promotions & offers. • Media buying and optimize marketing Budget.• Analysis all the campaigns’ data and set reports to take action upon it.• Recommend to have our own Clothing brand (BAM).

• Obtaining market research such as current trends and the needs and desires of consumers.• Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys and referral programs.• Create a target audience and build campaigns and promotions aimed at this group of customers, include planning campaigns, analyzing, metrics, and identifying trends.• Create reports and analysis to direct manger• Monitor all campaigns performance

•Developed multi-platform advertising campaign for retail client. Executed digital strategy for account, while also outperforming competition in all engagement metrics. •Collaborate with marketing staff in the development and production of visual content. Coordinate live-streaming events’ social media interaction and broadcast. Assist with creating post-production content for further use across media channels. Create content for email marketing campaigns. •Identify social media opportunities and develop an actionable plan for execution. Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys and referral programs. CREATED CAMPAIGNS FOR WAYN: App Install (Trend on Google Play) More Than 3K Downloads Reach - Brand Awareness – Video Views – Engagement. • FANTASY EGYPTIAN PREMIER LEAGUE WWW.FER2ETAK.COM Job Role: Digital Marketing Specialist CREATED CAMPAIGNS FOR FER2ETAK: (Facebook Instagram) App Install (More Than 5K Downloads) Reach – Engagement - Brand Awareness – Google AdWords.

• Translating clients’ goals and objectives into actionable and measurable digital marketing programs.• Delivering multichannel campaigns social media platforms. • Providing support to other team members.• Defining campaign goals.• Monitoring social media channels for trends and opportunities.

• Brainstorming and developing ideas for creative marketing campaigns.• Conducting market research to find answers about consumer requirements.• Built brand awareness via Events.

Support new branches openings Functionality enhancement Problem solving Target achivement