Mona Desai Email & Phone Number

Oakland, California, Us

Oakland, California, Us

Responsible for transforming the national acquisition and customer digital marketing experience, end-to-end integrated marketing strategy, marketing operating model, and marketing attribution plan to drive growth and retention goals. Oversee B2B brand advertising, demand gen, lead gen, and lead nurture strategies.

Oakland, California, Us

Led the Member Engagement and Retention Strategy for new members joining Kaiser Permanente optimizing a mix of digital and traditional channels to create a lasting, cohesive experience as they begin their healthcare relationship with Kaiser Permanente; manage a team of direct reports responsible for delivering targeted health plan campaigns and welcome experiences that simplify and underscore the value of benefits to 12 million members using direct and digital marketing channels.Strategy lead forming new and nimble marketing operating model to coordinate and accelerate the crisis response for over 12 million members.

Advised, developed, and implemented GTM strategies including lead generation, content marketing strategy, content development, target persona development, and multi-channel campaigns for early stage product incubation of analytics, social media, and healthcare solutions for non-profit and for-profit institutesAchieved go-to-market readiness for early stage incubation concept launches and end-to-end integrated marketing campaignNORC helps governments, nonprofits, and businesses make better decisions through data and analysis by providing comprehensive and integrated services that span the research cycle, and offer solutions that anticipate and address critical needs in research and data science.

Irvine, California, Us

Member of senior management team leading company marketing and team of direct reports, including budget, P&Ls, lead generation, demand generation, content marketing, competitive analyses, PR, brand management, thought leadership, digital and print media, events, and webinars promoting competitive professional services to healthcare executives across U.S. hospitals, health systems and health plans Generated 45% of annual pipeline and above-target web visits, CTRs, open rates, MQLs, SQLs and conversions; rated top consulting firm by KLAS® for IT Advisory Services and Meditech Services; rated for "Best Customer Experience" and "Financial Management Excellence" by FinancialForce; rated "Best-of-the-Best Professional Services" Firm by SPI Research Jacobus Consulting is a leading healthcare professional services firm specializing in clinical, financial, operational, and IT consulting for hospitals, health systems, and health plans across the U.S. Solutions range the span of healthcare priorities from MACRA, population health, EHR optimizations, revenue cycle, and clinical redesigns.

South San Francisco, California, Us

Led end-to-end marketing campaign development for a Hearst Health subsidiary including product marketing, product launches, GTM strategies for new and existing products, downstream marketing, sales positioning and enablement, competitive analyses, marketplace and buyer trend research, pricing, placement, repositioning, brand management, content marketing, digital and print media, events, webinars, PR, thought leadership, customer retention marketing; led cross-functional team of nurses, physicians, sales and account management, product, finance, legal, trainers, developers, and data scientists Achieved above-target metrics for client subscription renewals, greater than 90% on-time client implementations, 200+ customers engaged with CDS services initiative, fostering realization of $100+ million annual market opportunity and best-in-KLAS scoresZynx Health provides evidence-based information and technology in the form of clinical decision support (CDS) at the point of care across U.S. hospitals and health systems.

Los Angeles, Ca, Us

Responsible for synthesizing legal research, managing firm-wide CRM, liaising between clients and partners, training attorneys on U.S. District Court electronic case filings, project management, precision documentation, confidential case filings Cox, Castle & Nicholson specializes in representing market-rate and affordable-housing developers, lenders, investors, joint ventures, landlords, tenants, and high net worth individuals.

Responsible for analyzing the impact of entertainment education on U.S. and international audiences for the Bill & Melinda Gates Foundation; measuring the effects of prime time television on viewers’ knowledge and attitude towards health behaviors; creating educational briefs for Hollywood writers and producers who develop scripts with health story lines on behalf of the CDC Health Marketing program Hollywood, Health & Society is a program of the USC Annenberg Norman Lear Center that provides entertainment industry professionals with accurate and timely information for storylines on health, safety and national security.

Los Angeles, Ca, Us

Responsible for developing research survey of wellness study evaluating the impact of mobile gamification on health behaviors, collaborating with USC Schools of Cinematic Arts, Keck School of Medicine, and USC School of Social Work, funded by the Robert Wood Johnson Foundation. The results of the study revealed that social gaming inspired participants to exercise more frequently and partake in outdoor activities, leading to lower body mass index -- a strong indicator of wellness.

Led English as a second language (ESL) curriculum development and classroom teaching to Japanese high school, junior high school, and elementary school students in Nagano High School District; administered ESL language projects and exams; led after-school English communication programs, district language competitions, and English learning events, specializing in diversity training and education; served as cultural ambassador to JapanThe JET Program is implemented by contracting organizations of Japan in cooperation with the Council of Local Authorities for International Relations (CLAIR), the Ministry of Foreign Affairs (MOFA), the Ministry of Education, Culture, Sports, Science and Technology (MEXT), and the Ministry of Internal Affairs and Communications (MIC). The JET Programme promotes grass-roots international exchange between Japan and other nations.

Mph, Health Communications

Bachelor Of Arts - Ba, Political Science

Education record